Bata India is the biggest retailer and manufacturer of footwear in India and is incorporated as Bata Shoe Company Private limited in 1931. It was the first manufacturing plant in the Indian shoe industry to receive ISO:9001 certifications. It is also part of the Switzerland-based Bata Shoe Organisation. Today, Bata has the retail network of over 5000 stores and a reach/coverage that no other footwear company has achieved in India. The stores of Bata are present in good locations and can be found in all the towns, metros, and mini-metros. In this article, we look at the procedure for starting a Bata Franchise in detail.
Why Bata Franchise?
Bata has been influencing trends and dressing people’s feet with elegance and character for 120 years. The company has been the vanguard of innovation not only in the production and design of new styles but in the formulation of business models that allow a quick response to rapidly changing markets. Bata footwears achieve the excellent balance between lightweight and durable, safe and sturdy which are lightweight and comfortable and is designed using the latest materials and aim to be as thin as possible.
- Bata’s smart looking new stores established by a range of quality products are focused on offering a superior shopping experience to its customers.
- It also serves a large non-retail shipping network through its urban wholesale division and sells to millions of consumers through over 30,000 dealers.
- Excellence in operational and commercial execution.
- It serves one million customers per day
- It has employed more than 50,000 people
- It operates a retail presence in over 70 countries
- It runs 27 production facilities across 20 countries.
Bata offers many product lines to the prospective customers in the existing market; it has a truly international team whose diversity of ideas help to develop new style footwear. Bata has introduced a product line of men footwear- sandal, shocks, shoes, sneakers, kid’s footwear, women footwear, and many other types of footwear in the market. About half range of product the company imports and sells under the franchising. It also sells ten international brands footwear at its retail shop.
It has been producing hand-crafted quality footwear over 100 years to build on the heritage of creating high quality, stylish and comfortable shoes. Bata shops carry the following shoe brands:
Hush Puppies, Weinbrenner, Nike, Ambassador, Bubble Gummers, School, Power North-Star, Bata Comfit, Sandak, Marie Claire, Scholl, Bata, Bata Industrial, B’First, Island, Pata Pata.
Bata: Bata is the own brand of Bata Shoe Company.
Hush Puppies: It is one of the international brands that Bata uses the franchising power to supply the product in the market.
Weinbrenner: This shoe material is made up of leather shoes and boots, mid, style in a low, and high cut.
Nike: Nike is a famous and popular athletic shoe brand in the world. Bata carries this brand as a licensing.
Power: It is also an athletic shoe which is considered as the option of Nike.
North-Star: It is a trendy shoe focused on the young customer group.
Scholl: Scholl is focused on the school going girls.
Bata Comfit: Bata Comfit has an essential feature in the design and assembly of comfit shoes and is focused on both comfort and style of shoes.
Bata: Bata is the own brand of Bata Shoe Company.
Sandak: It is a plastic made bata product for rough use in every season of the year.
Marie Claire: These shoes are made for women who seek contemporary modern styles.
Bata Industrials: Bata Industrials is a specific division of the Bata Group producing industrial and work-related footwear, accessories and hosiery.
Bata Franchise details
Bata shop would require a prime location in high streets, preferable corner locations and other location with sufficient visibility. To include all these facilities, the space required should have a minimum area of 1000 – 2000 square feet.
Cost and Investment
Apart from the variation in land cost, the investment amount required to start a Bata franchise will be from INR 30 lakhs – 50 lakhs.
Return on Investment
Return on Investment (ROI) is a kind of performance measure to provide the amount of return on an investment, which can be expected up to 45% on sales or services.
Business Partners of Bata
Bata look for business partners with sincere commitment or highly motivated teams to ensure consistent customer’s needs.
North: Delhi, Jammu and Kashmir, Uttar Pradesh, Haryana, Himachal Pradesh, Punjab, and Uttaranchal
South: Kerala, Karnataka, Tamil Nadu,
East: Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
West: Gujarat, Rajasthan, Maharashtra, Goa
Central: Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Union Territories: Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Andaman and Nicobar.
Support for Franchisee
Bata offers the following services to the franchisee:
- It provides support in site selection and for setting up the design and construction of the store.
- Complete operating manuals for franchisees.
- Field assistance will be given to the franchisee
- Expert guidance from Head Office will be provided to the franchisee while opening the Bata Franchise shop.
- Advertising pamphlets would provide to the franchisee with the push and grow off the business quickly.
- For promoting the brand, name advertisements are provided such as TV campaign, print advertisement, outdoor (Billboard), and web-based E-flyer, SMS.
- Current IT systems including Software/Hardware support will be incorporated into the franchise.
Agreement and Term Details
Once the entrepreneur applies to Bata Franchise, a concerned team of the company will communicate the applicant to understand their requirements and evaluate the requirements and the location. Then the applicant would be asked to sign the MOU, and the team will share detailed business information with the applicant. As soon as the entrepreneur confirms the approval, the franchise needs to sign a 3-year franchise agreement, and it can be renewable.
Note:- Exclusive territorial rights to a unit franchise will be given and the payback period of capital for a unit franchise is 2 – 3 years.
An individual who has passion and focused on doing a franchise business can invest and become an entrepreneur by being part of the Bata Franchise. The following are the steps to be followed to apply for the franchise as mentioned below:
Step 1: Official Website
The interested entrepreneur should visit the official website of Bata
Step 2: Franchise Registration
Click on “Become a Partner ” option which is visible on the home page of the portal.
Step 3: Application Form
Now the Bata Franchise online application form will open up on the screen.
Step 4: Complete the Details
Fill out the online franchise application form with the appropriate details like
- Applicant name
Step 5: Submit the Application
After filing the details, the applicant should click on “Submit ” option for successful registration.
For More Enquiries
Bata India Limited,
Institutional & Industrial Footwear Division,
5th Floor, Motorola Excellence Centre,
415/02, Sector 14,
Mehrauli Gurgaon Road,
Telephone: +91 124 3375600
Fax: +91 124 4120116
E-mail: [email protected]