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How to Set Up and Register an Ecommerce Company in India? 

How to Set Up and Register an E-commerce Company in India 

How to Set Up and Register an E-commerce Company in India? 

India’s E-commerce landscape has rapidly expanded due to increased internet access, revolutionizing business practices and altering the global market. E-commerce in India involves online sales and services, offering benefits like lower costs and more choices to consumers. This sector relies on digital technologies for quick transactions, including the Internet and mobile devices. This article will discuss How to Set Up and Register an e-commerce company in India, providing a step-by-step guide for entrepreneurs.

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What is an E-commerce Company?

An E-commerce company in India operates as a digital marketplace, facilitating the online exchange of goods and services, along with monetary transactions, over the internet. These transactions can vary:

  • B2B (Business-to-Business): Transactions between businesses.
  • B2C (Business-to-Consumer): Direct sales from businesses to the end consumer.
  • C2C (Consumer-to-Consumer): Transactions between consumers, typically facilitated by a third-party platform.
  • C2B (Consumer-to-Business): Consumers offer products or services to businesses.

With the growing penetration of the internet and smartphones, the number of E-commerce businesses in India is rapidly increasing. This has made starting an E-commerce business an attractive venture for the country’s burgeoning young entrepreneurial base, primarily due to its low capital requirement.

Benefits of Starting E-commerce Company in India

Starting an e-commerce company in India presents numerous advantages in today’s digital age. Here are some key benefits:

  • Access to a Vast Market: India’s large and growing internet user base offers a vast market for e-commerce businesses. With over 560 million internet users, the potential customer base is expansive and diverse.
  • Lower Operational Costs: E-commerce companies often incur lower operational costs than traditional brick-and-mortar stores. Savings come from reduced need for physical space, lower personnel costs, and efficient supply chain management.
  • 24/7 Business Operations: Unlike physical stores with fixed hours, e-commerce platforms operate 24/7, allowing customers to shop at their convenience and businesses to generate sales around the clock.
  • Easy Market Entry: Starting an e-commerce business in India is relatively easier and less capital-intensive than setting up a physical store. This ease of entry encourages entrepreneurship and innovation.
  • Scalability: E-commerce businesses can scale up or down quickly in response to market demand without significant investment. This flexibility allows for rapid growth and expansion.
  • Data-Driven Insights: E-commerce platforms can collect valuable data on customer behaviour, preferences, and purchasing patterns, enabling businesses to tailor their offerings and marketing strategies effectively.
  • Wide Range of Products and Services: E-commerce enables businesses to offer a wider range of products and services without the limitations of physical shelf space, meeting diverse customer needs.
  • Global Reach: An e-commerce company in India can reach customers domestically and internationally, opening up global markets without the need for a physical presence abroad.
  • Personalized Customer Experience: E-commerce platforms can provide personalized shopping experiences through customized recommendations, deals, and customer service, enhancing customer satisfaction and loyalty.
  • Contribution to Digital India: By participating in the e-commerce sector, businesses contribute to the Digital India initiative, promoting digital literacy, infrastructure, and economic growth.
  • Government Support: The Indian government offers support and incentives for digital businesses, including e-commerce, through various policies and initiatives to boost the digital economy.
  • Environmental Benefits: E-commerce can be more environmentally friendly than traditional retail through efficient logistics, reduced material use, and digital transactions, contributing to sustainability.

Business Types for E-commerce Company

Diving into the E-commerce industry requires a strategic decision regarding the business model that best suits your goals and resources. Here’s a deeper look into two primary avenues you can consider:

  1. Establishing E-commerce Website
  2. Becoming a Seller on Established E-commerce Platforms

To start an e-commerce business, you can create a new website or register as a seller on an existing e-commerce platform. Most new entrepreneurs find it advantageous to begin as sellers on established platforms.

Procedure to Start an E-commerce Company

To launch a successful E-commerce company in India, follow these essential steps:

Step 1: Decide Your Business Model

Select a business model based on your target market segment and niche. The primary models include:

  • Traditional B2B (Business to Business): Transactions between companies.
  • B2B E-commerce: Digital transactions between businesses.
  • B2C (Business to Customers): Direct selling to consumers.
  • B2B2C (Business to Business to Consumer): Businesses sell to consumers through another business.

Step 2: Domain Name Registration

For an E-commerce company, selecting and registering the right domain name is critical in establishing your online presence. This involves choosing a domain that is not unique and reflective of your brand but also easy for customers to remember and type.

In India, domain registration can be conducted through various accredited domain registrars. These platforms allow you to search for your desired domain name’s availability and proceed with registration if it’s not already taken. Ensuring that your chosen domain aligns with your business identity and objectives is essential, as it forms a significant part of your online brand and marketing efforts.

Step 3: Design  E-commerce Company Website

Designing your E-commerce website is critical in establishing a successful online business. It involves creating a visually appealing and user-friendly platform that effectively showcases your products and encourages transactions. Here’s how to approach this step:

Define Your Website’s Purpose and Audience:

  • Identify Objectives: Clearly outline your website’s goals, such as increasing sales, building brand awareness, or engaging with customers.
  • Understand Your Target Audience: Tailor your website’s design and content to meet the needs and preferences of your target demographic.

Step 4: Building a Brand

Developing a strong brand involves choosing a memorable and concise brand name and designing a logo representing your company’s essence. Once you’ve finalized your company name and logo design, the next crucial step is to establish your brand identity. Consider trademarking your logo and brand name to protect your brand’s uniqueness.

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Step 5: Business Registration

After choosing your business model/registering your trademark, the initial step towards realizing your entrepreneurial vision is registering your company. In India, there are four main types of business structures to consider:

  • Sole Proprietorship: A single individual owns and operates the business.
  • One-Person Company (OPC): Similar to a sole proprietorship but with limited liability protection.
  • Limited Liability Partnership (LLP): A partnership with limited liability for each partner.
  • Private Limited Company: A business entity held privately by a small group of shareholders with limited liability.

IndiaFilings offers assistance in navigating the business registration process, helping you choose the right structure for your E-commerce venture.

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Choosing the Right Business Entity for E-commerce Startups 

Starting an E-commerce business as a Limited Liability Partnership (LLP) or One Person Company (OPC) is generally not recommended due to certain limitations. LLPs restrict equity investments, which can be a crucial growth factor for E-commerce ventures requiring capital infusion. On the other hand, OPCs are limited by their structure to only one promoter, which might not be suitable for businesses looking to scale or expand with multiple stakeholders.

Therefore, registering as a Private Limited Company is often considered the ideal business entity for E-commerce startups aiming for growth, flexibility, and the potential to attract investors. This structure allows for equity investment and supports multiple promoters, offering a scalable and flexible framework for E-commerce businesses.

Step 6: Open a Bank Account

Following the registration of your business, the subsequent step in establishing your e-commerce business involves opening a bank account in your company’s name. The process is straightforward if you have incorporated as a Private Limited Company. To initiate a bank account for your business, visit your chosen bank with the necessary documentation, including copies of the company’s PAN card, Memorandum of Association, Articles of Association, and Certificate of Incorporation.

Step 7: Tax Registration – Obtain GST Registration

After securing a PAN card for your business and opening a bank account, the next crucial step involves registering for other indirect taxes, primarily GST (Goods and Services Tax). Major E-commerce platforms like Flipkart, Amazon, and Paytm require their suppliers to have a GST Registration. This means you cannot partner with these platforms without a valid GST Registration Number, which applies to service providers and product sellers.

To get registered for GST and become eligible to operate on online marketplaces, you’ll need to present the following documents:

  • PAN Card copy: Your business’s Permanent Account Number document.
  • Certificate of Incorporation: Official documentation proving the legal formation of your company.
  • Cancelled Cheque: A voided cheque from your company’s bank account to verify banking details.
  • GST Registration Number: The unique number obtained post-GST registration is essential for tax compliance and transactions on E-commerce platforms.

Step 8: Setting Up a Payment Gateway for Your E-commerce Business

A payment gateway is essential for processing online transactions on your E-commerce website. While major marketplaces come with integrated payment gateways, having your own is crucial for independent E-commerce sites. A payment gateway facilitates the authorization of credit card or direct payments for E-businesses and online retailers, ensuring secure and efficient financial transactions.

To integrate a payment gateway into your E-commerce website, ensure you have the following ready:

  • Website Terms of Use: Clearly stated terms governing the use of your website.
  • Website Privacy Policy: A document outlining how your website collects, uses, and protects user data.
  • Refund Policy: Clear guidelines on how returns and refunds are handled.
  • Bank Account: Must be registered in the name of the business.
  • PAN Card: For tax-related identification, of the business.
  • Certificate of Incorporation: Proving the legal establishment of your company.
  • Memorandum of Association and Articles of Association: Detailing the company’s constitution and regulations.
  • Identity and Address Proof: For verification purposes.

Upon submitting these documents, your E-commerce business can be equipped with a payment gateway, enabling you to accept online payments.

Becoming a Seller on Established E-commerce Platforms

Registering as a seller on existing platforms like Amazon, Flipkart, or eBay can provide immediate access to a vast customer base and a ready-made infrastructure. Here’s what you need to get started:

  • Business Registration: Formalize your business entity, whether a sole proprietorship, partnership or private limited company, to ensure legal compliance and professional credibility.
  • Trademark Registration: Secure your brand name and logo to protect your identity and prevent potential infringement.
  • GST Registration: Mandatory for selling online in India, GST registration ensures tax compliance and enables you to issue GST invoices.
  • Bank Account: Open a dedicated business account in the name of your registered business for financial transactions.
  • Product Listings and Fulfillment: Prepare detailed product listings with high-quality images and descriptions. Familiarize yourself with the platform’s fulfilment processes, whether you’ll handle shipping yourself or use the platform’s fulfilment services.

Each model has its advantages and challenges. Carefully consider your business objectives, resources, and long-term vision before choosing.

To learn more about how to sell on FlipKart or how to sell on Snapdeal, visit IndiaFilings Learning Center.


The E-commerce sector in India is on a rapid growth trajectory, offering a wealth of opportunities for aspiring entrepreneurs eager to venture into this dynamic industry. If you dream of establishing your own E-commerce company, meticulously following the outlined steps is crucial to turning that dream into reality. From deciding on your business model to designing an engaging website and ensuring compliance with legal requirements, each step is pivotal in laying a solid foundation for your E-commerce venture.

Start Your E-commerce Venture with IndiaFilings

IndiaFilings is your ideal partner to kickstart your E-commerce venture, offering comprehensive assistance to navigate the intricacies of setting up your online business. Whether you aim to launch your E-commerce platform or aspire to become a seller on renowned marketplaces, our expert team is here to guide you through every step of the process. From facilitating your business registration to helping you complete the specific requirements for Flipkart and Amazon seller registrations, IndiaFilings ensures a seamless journey towards establishing your presence in the E-commerce domain.

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