Important Aspects of Logo Designing
Combination marks or iconic logotypes are a combination of word mark and symbol mark - associating both the name of the company and a visual icon. Combination marks can often be split apart, giving the ability to use the text or the symbol independently if the situation calls for it. Also, from a legal perspective, combination marks tend to be easier to trademark than symbol-only logos or word mark logos. Nike, Adidas, Pizza Hut are all examples of combination mark.Know More IMPORTANT
Word marks are logos that only consists of text in a stylized format using a unique format. A recent study revealed that out of the logos belonging to the top 100 brands in the world, 37% of the logos are word marks. Word marks are best suited when the name of the company is very distinctive and memorable. Examples of word mark logos include Coca Cola, Google, Yahoo, Sony and Facebook.
Symbol marks are logos that consists only of a symbol or icon without the use of words or letters. Symbol mark can be risky as it does not convey the name of the entity in the logo. Hence, symbol marks are not recommended for a new startup or a smaller company that's trying to get people more familiar with their brand. Apple Computers, LG and Microsoft are all good examples of symbol mark.
Letter marks are logos that consists of word, but highlight only the company's initials rather than their full name. Letter mark is ideal for enterprises wherein the name is hard to pronounce or long. Examples of well known letter mark are IBM and EA, which stand for International Business Machines and Electronic Arts, respectively.
Emblems position text inside a symbol, wherein they are both practically inseparable. Emblems thus resemble the look of an official badge or seal, making them a favourite choice for government and political organizations. Some of the well known emblems include Starbucks Coffee, Harley Davidson and Federal Bureau of Investigation (FBI).