TVS is the third biggest two-wheeler manufacturer in India, with revenue of 15129 Cr INR (2017-18). The company’s strength lies in the design and development of new products. TVS Group spans across industries like Electronics, Energy, Automobile, Education, Aviation, Finance, Insurance, Housing, Investment, Service, Logistics and Textiles. In this article, we look at the eligibility and requirements for starting a TVS Dealership in Detail.
Automobile Industry in India
In India, the automobile industry is the 4th largest industry in the world with sales increasing by 9.5 % year-on-year to 4.02 million units (excluding two-wheelers) in 2017. The two-wheeler segment dominates the market on volume owing to a growing middle-class and a young population. India is also a leading auto exporter and has stable export growth expectations for the near future. Automobile exports grew 26.56 per cent during April-July 2018.
TVS Motor Mission and Vision
TVS Motor is committed to being a highly profitable, and leading manufacturer of great value for money, environmentally friendly, and lifetime personal transportation products under the TVS brand.
Why TVS Dealership?
TVS has always stood for easy-to-handle, innovative, and environment-friendly products, backed by reliable customer service. More than 33 million customers have bought a TVS product across the country. TVS Motor has four manufacturing plants, three located in India (Mysore in Karnataka, Hosur in Tamil Nadu, and Nalagarh in Himachal Pradesh) and one plant in Indonesia at Karawang.
TVS has a wide-spread network of bike showrooms spread throughout the country. Approximately 2377 TVS bike dealers are operating in India as of Oct 2018. TVS bike showrooms are spread across all states and 842 cities in India that include well authorised as well as new TVS bike dealers.
- TVS Motor is one among the top two two-wheeler manufacturers in India and the top five two-wheeler manufacturers in Asia.
- The company is committed to creating offerings with best-in-class quality cutting edge of technology by constant benchmarking against international two-wheeler manufacturers.
- Revenue Enhancement: The company will help the dealer to increase the top line and widen customer base through innovative product, marketing support, and service offerings.
- Operational & Spare Parts Support: Spare parts support and operational support.
- Credibility: Partner with a nationally reputed brand and attract more customers
TVS Motor service centre would require a lounge for the customers, working area, a parking area for bikes, space for display bikes, an office and other related merchandise. To include all these facilities, the space required should have a minimum area of 4000 square feet.
Cost and investment
The cost of starting a TVS Motor Dealership will differ according to the location of the centre. Apart from the variation in land cost, the investment sum amount required to start a dealership will be from INR 30 lakhs to 50 lakhs and brand fee will be INR 2 lakhs.
Agreement and Term Details
Once the entrepreneur applies to TVS Motor, a concerned team of the company will contact the applicant to understand their requirements and evaluate the requirements and the location. Then the applicant would be asked to sign the MOU, and the team will share detailed business information with the applicant. As soon as the entrepreneur confirms the approval, the dealership would sign a 3-year dealership agreement, and it can be renewable.
Note:- Exclusive territorial rights to a unit franchise will be given and the payback period of capital for a unit dealership is within 18 months.
Application Procedure for TVS Motor Franchise Dealership
Applicants who would like to have a dealership from TVS Motor and want to become a successful entrepreneur can invest and apply for TVS Motor Dealership. The following are the steps to apply for TVS Motor Dealership:
Step 1: Official Website
The applicant should enter into the official website of TVS Motor.
Step 2: Franchise Registration
Click on ‘Contact Us’ option which is available on the home page of the portal.
Step 3: Application Form
Now the application form for the franchise will open up on the screen.
Step 4: Complete the Details
Fill up the dealership application form with the appropriate details like
- Applicant name
- Existing firm/company name
- Type of dealership
Step 5: Submit the Application
After filing the details, the applicant should click on “Submit ” option for successful registration.
For More Enquiries
TVS Motor Company,
Jayalakshmi Estates V Floor,
8, Haddows Road,
Chennai – 600006.