Trademark Class 35: Business Services and Consulting

A comprehensive guide to Class 35 of the Trademark Classification. Trademarks must be applied or registered under classes and each class represents a distinct class of goods or services. In this post, we comprehensively cover the services which fall under Class 35 of trademark classification.

Trademark Class 35

The following services are classified under Class 35: Services rendered by persons or organizations principally with the object of:

Help in the working or management of a commercial undertaking
Help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.

Class 35 includes mainly

the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This Class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio.

The following services must NOT be classified under Class 35:

services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise.

For trademark registration or trademark search in India, visit IndiaFilings.com

List of services classified under Trademark Class 35

administrative processing of purchase orders
advertising / publicity
advertising by mail order
rental of advertising time on communication media
rental of advertising space
production of advertising films
advertising agencies / publicity agencies
auctioneering
bill-posting / outdoor advertising
rental of billboards [advertising boards]
book-keeping / accounting
business management of reimbursement programmes for others / business management of reimbursement programs for others
providing business information via a web site
business research
business investigations
business appraisals
business information
business project management services for construction projects
business management for freelance service providers
business management of sports people
business management of performing artists
business management of hotels
business inquiries
business management assistance
business efficiency expert services
advisory services for business management
business organization consultancy
business management and organization consultancy
business management consultancy
professional business consultancy
business auditing
commercial information agencies
commercial intermediation services
provision of commercial and business contact information
commercial or industrial management assistance
commercial administration of the licensing of the goods and services of others
commercial information and advice for consumers [consumer advice shop]
compilation of statistics
compilation of information into computer databasescomputerized file management
cost price analysis
data search in computer files for others
demonstration of goods
design of advertising materials
direct mail advertising
dissemination of advertising matter
distribution of samples
document reproduction
drawing up of statements of accounts
economic forecasting
employment agencies
import-export agencies
invoicing
layout services for advertising purposes
provision of an on-line marketplace for buyers and sellers of goods and services
on-line advertising on a computer network
marketing studies
marketing research
marketing
modelling for advertising or sales promotion
negotiation and conclusion of commercial transactions for third parties
news clipping services
arranging newspaper subscriptions for others
office machines and equipment rental*
opinion polling
organization of fashion shows for promotional purposes
organization of trade fairs for commercial or advertising purposes
organization of exhibitions for commercial or advertising purposes
outsourced administrative management for companies
outsourcing services [business assistance]
pay per click advertising
payroll preparation
personnel management consultancy
personnel recruitment
rental of photocopying machines
photocopying services
presentation of goods on communication media, for retail purposes
price comparison services
procurement services for others [purchasing goods and services for other businesses]
psychological testing for the selection of personnel
public relations
publication of publicity texts
publicity material rental
radio advertising
relocation services for businesses
retail or wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies
sales promotion for others
rental of sales stands
search engine optimization / search engine optimisation
secretarial services
shop window dressing
shorthand
sponsorship search
arranging subscriptions to telecommunication services for others
systemization of information into computer databases
tax filing services
tax preparation
telemarketing services
telephone answering for unavailable subscribers
television advertising
transcription of communications [office functions]
typing
updating and maintenance of data in computer databases
updating of advertising material
rental of vending machines
web site traffic optimization / web site traffic optimisation
word processing
writing of curriculum vitae for others / writing of résumés for others
writing of publicity texts

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Frequently Asked Questions

Common questions about Trademark Class 35 Business Services & Consulting.

Trademark Class 35 covers a wide range of business services and consulting, including advertising, marketing, management, and administrative services. It encompasses services related to the working or management of a commercial undertaking, as well as services rendered by advertising agencies and organizations that facilitate the promotion and sale of goods and services.

Certainly. Some examples of services classified under Trademark Class 35 include advertising agencies, business management consultancy, commercial administration, marketing research, personnel recruitment, public relations, sales promotion, telemarketing, and web site traffic optimization. Other services like accounting, data management, and office functions such as typing and word processing also fall under this class.

Trademark Class 35 is distinct from other classes because it specifically covers business services and consulting. It does not include goods or products, which are classified under separate classes. Additionally, Class 35 excludes services that do not directly relate to the working or management of commercial or industrial enterprises, such as engineering evaluations or reports.

Yes, there are some limitations. Services that do not directly relate to the working or management of a commercial or industrial enterprise, or do not involve advertising, marketing, or administrative functions, should not be classified under Class 35. For example, engineering evaluations or reports that do not directly pertain to business management would not fall under this class.

Correctly classifying services under Trademark Class 35 is crucial for several reasons. First, it ensures that your trademark application is properly filed and processed. Secondly, it helps prevent potential conflicts or legal issues with existing trademarks in the same class. Additionally, accurate classification makes it easier for potential customers to find and identify your services within the relevant category.

Yes, a single trademark application can cover multiple classes. If your business offers goods or services that fall under different classes, you can include multiple classes in your trademark application. However, it's important to note that additional fees may apply for each additional class beyond the first one.

While the overall scope of Trademark Class 35 is generally consistent across countries, there may be some variations in how specific services are classified or interpreted. It's advisable to consult with local trademark experts or authorities to ensure compliance with the specific regulations and guidelines of the country where you plan to register your trademark.

Yes, services related to e-commerce and online marketplaces can be classified under Trademark Class 35. This includes services such as providing an online marketplace for buyers and sellers, online advertising, and web site traffic optimization. As e-commerce and digital marketing continue to grow, these types of services are becoming increasingly important within Class 35.

The scope and definition of Trademark Class 35 are periodically reviewed and updated by international organizations like the World Intellectual Property Organization (WIPO) to reflect changes in business practices and emerging services. However, major revisions or updates to the class definitions are relatively infrequent, as the overall scope and intent of the class remain consistent over time.

Yes, services related to freelancing or gig economy platforms can potentially be classified under Trademark Class 35. This may include business management services for freelance service providers, connecting clients with freelancers or independent contractors, or facilitating payments and administrative tasks associated with these types of services.