7 Reasons To Trademark Business Name

Registration of trademark has become an important aspect for any business in India. The awareness about trademark and intellectual property has steadily risen over the years in India and thousands of words are being trademarked each year. Further, the Companies Act, 2013 does not allow for registration of a Company having a name that is similar to that of a trademark. Hence, if you are an existing business owner or planning to start a new business, it is vital to obtain trademark registration for the business name. In this article, we look at 7 important reasons to trademark a business name in India.

Trademark Registration is an Assets

A trademark is an asset for any business that grows in value overtime. In today's crowded marketplace, it is important to distinguish your services and products from your competitors. Trademarks and brands are great tools for standing apart from competitors and calling attention to your business. Further, trademarked brand showcase to customer a sense of reputation and integrity - a critical factor in driving a customer's purchase decision.

Also, just like a property, the value of the trademark grows over time as the popularity of the business grows in the marketplace. Similar to real estate assets, trademarks are today bought, sold, licensed or even used as a security for obtaining bank loan. Hence, it is important for all businesses to protect this valuable asset.

Trademark Registration is Cheap

Trademark filing costs have significantly come down and a trademark filing can now be done for just Rs.6000/- (inclusive of professional fee, government fee and taxes) through IndiaFilings.com. Once, a trademark application is filed, the processing time for obtaining trademark registration could vary anywhere between 6 months to 2 years - based on government processing. However, priority is afforded for trademark applications based on the date of filing. Hence, once a trademark application is filed, all other trademark application file after would not have the same priority and may not be registered.

Trademark Registration is valid for 10 Years

Once a trademark registration is obtained, the trademark is protected for 10 years. During the 10 years, no other filing or fee is payable to maintain the trademark registration. Also, on nearing completion of the 10 years, the trademark can be easily renewed to maintain trademark protection. Therefore, trademark registration is actually cheaper than domain registration in the long term and can be maintained forever.

Trademark can be enforced against Company Name

As per Companies Act, 2013, a company name cannot be similar or identical to that of a trademark. Therefore, once a trademark is registered, a company cannot be registered in the same name. This provision of the Companies Act, 2013 can be used by Entrepreneurs to block company names that they wish to use in the future for their business. Further, it is important for existing business owners also to register a trademark in their business name to avoid any complications in the future.

Protects investment in Advertising & Branding

Today's competitive markets have made advertising and branding a must for any business. Businesses as well spend on a range of advertising medium such as digital, newsprint, radio, TV, etc., to promote their brand among consumers. If a brand is not trademarked, the brand can be claimed by anyone. Therefore, it is important to file a trademark application for the brands prior to the beginning of advertisement campaigns.

Protects against unfair competition

A registered trademark can be used as an effective weapon against unfair competition. Today the marketplace is filled with copycats and counterfeiters who exploit unscrupulously use brandnames for their own benefits. A registered trademark is an effective deterrent against such unfair competition. Under trademark act, remedies are available to the owner of a trademark for unauthorized use of his or her mark or its imitation by a third party.

Getting a Trademark Registration is Easy

Today obtaining a trademark registration is easier than ever. Trademark registration can be obtained from the comfort of your home through online services like IndiaFilings.com. Trademark registration has become so easy and simple that IndiaFilings offers a 30 Minute Trademark Filing service. So, what are you waiting for? Get a trademark and protect your investment today!

For trademark registration in India, visit IndiaFilings.com

Back to Learn

Frequently Asked Questions

Common questions about Trademark Registration: Secure Your Business Name in India.

A trademark is a unique symbol, word, or phrase that identifies a brand's products or services and distinguishes them from competitors. It is important for a business as it allows customers to easily recognize and associate your offerings with your brand, building reputation and loyalty over time. Registering a trademark legally protects this valuable business asset.

According to the article, trademark filing can now be done for just Rs.6000/- (inclusive of professional fee, government fee, and taxes) through online services like IndiaFilings.com. This relatively low cost makes it accessible for businesses of all sizes to protect their brand name.

Once a trademark registration is obtained in India, it is valid for 10 years. During this period, no additional fees or filings are required to maintain the trademark protection. After 10 years, the trademark can be easily renewed to continue safeguarding the brand name.

Yes, the Companies Act, 2013 in India does not allow the registration of a company name that is identical or deceptively similar to a registered trademark. Registering a trademark can effectively block others from using a confusingly similar name for their business.

Businesses invest significant resources in advertising and branding to promote their products or services. If the brand name is not trademarked, it can be claimed and used by others, rendering the advertising and branding efforts futile. Registering the trademark beforehand protects this investment.

A registered trademark provides legal recourse against unfair competition or counterfeiting. Under trademark law, the owner can take action against unauthorized use or imitation of their mark by third parties, deterring such unscrupulous practices in the marketplace.

No, the article states that obtaining a trademark registration has become easier than ever. Online services like IndiaFilings.com offer convenient and simplified trademark filing processes, even providing a 30-Minute Trademark Filing service for businesses.

Yes, trademarks are valuable business assets that can be bought, sold, licensed to others for use, or even used as security for obtaining bank loans, similar to real estate assets. This highlights the potential financial value of a registered trademark.

Trademark registration is valid for 10 years without any additional fees, making it cheaper than domain registration in the long run. Additionally, a trademark can be renewed indefinitely, providing permanent protection for the brand name.

The article advises that existing business owners should register their business name as a trademark to avoid any complications in the future. With the Companies Act, 2013 restricting company names identical to registered trademarks, trademarking the business name safeguards against potential conflicts or challenges down the line.