Brand Valuation in India

Brand Valuation in India A brand is a valuable and intangible asset for a business. A brand is a covenant with the consumer creating loyalty, faith, trust and mass-market appeal, based on how the brand is marketed and promoted.┬áDetermination of…

Startups Branding Strategy

┬áStartups Branding Strategy A startup's product and value proposition are important. But as the company grows, branding becomes even more important as the company's value proposition which will just be familiar to co-workers, investors and maybe a few customers need…