How To Sell On Amazon India

Amazon India is one of the top online sale platforms in India backed by Amazon.com. Amazon.com is the largest internet retailer in the United States and the company has committed an investment of over $2 billion for developing Amazon India. Amazon India was launched in June 2013 and currently has thousands of businesses on the Amazon India marketplace selling millions of goods. In this article, we look at How To Sell On Amazon India and the process of becoming an Amazon India Partner.

Selling on Amazon India

Amazon India provides a tremendous online platform for businesses of all sizes to quickly establish a pan-India reach. The following categories of products can be sold through Amazon India currently: Baby Products, Beauty, Books, Consumer Electronics (including Cameras and Video Games-Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Home, Jewellery, Kitchen, Luggage, Mobile Phones, Movies, Music, Personal Care Appliances, Personal Computers, Tablets, Toys, Video games (consoles and games), and Watches. Amazon India has promised to add more categories soon.

Selling on Amazon India has a number of advantages unlike developing a new eCommerce website just for your business. When selling through Amazon India, the development and maintenance of the marketplace, logistics handling, payment processing, marketing, etc., is taken care of by Amazon India. On the other hand, if an eCommerce website is launched just for a business, many challenging aspects relating to marketing, logistics handling, technology need to be handled the business in an effective manner to succeed in today's competitive eCommerce space. Therefore for most businesses, it is better to sell on an online platform like Amazon India, Flipkart or Snapdeal. (Know more about: 1 and Selling on SnapDeal).

Amazon India is actively working to increase the number of sellers on Amazon India and recently launched the #EmpoweredByHer campaign to promote Amazon Partner program for women entrepreneurs.

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Becoming an Amazon India Seller or Amazon India Partner

To become a seller on Amazon India, visit the Amazon India Seller Signup page and click on the register now button to start the registration process. During the registration process, the Business Entity Name, Address and Phone number must be provided.

Procedure for selling on Amazon India

Business Entity Name

It is highly recommended that selling on any online eCommerce portal is done through a Limited Liability Partnership or Private Limited Company or One Person Company, as these entities are easy to start and provide limited liability protection. While selling online through eCommerce portals, the promoter of a business could be open to litigation or liability from customers/vendors due to a number of issues and therefore important to have limited liability protection. If you are selling through a registered business entity (LLP or Company) then enter the entity name here, else enter the name of the Proprietor.

Address and Phone Number

Provide the registered office address or address of the place of business in the place provided. The phone number can be a mobile number as it requires SMS or Voice Call verification process.

Bank Account Information

The following information pertaining to the bank account of the business must be furnished to Amazon India to complete the Amazon India Partner registration process:

Account Holder Name
Bank IFSC Code
Bank Account Number
Account Type

Upon enclosing the above information to Amazon India and complete the mandatory Amazon Partner Quiz so that you can begin selling on Amazon India. Detailed information relating to the listing of products and management of listings is available through Amazon India Seller dashboard. If you would like to register a company for selling on Amazon India or would like to know more information, visit IndiaFilings.com.

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Frequently Asked Questions

Common questions about Sell on Amazon India: Become a Partner with Ease.

According to the article, the following categories of products can currently be sold on Amazon India: Baby Products, Beauty, Books, Consumer Electronics (including Cameras and Video Games-Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Home, Jewellery, Kitchen, Luggage, Mobile Phones, Movies, Music, Personal Care Appliances, Personal Computers, Tablets, Toys, Video games (consoles and games), and Watches. The article mentions that Amazon India plans to add more categories in the future.

Selling on Amazon India has several advantages over developing a new eCommerce website just for your business. The article states that when selling through Amazon India, the development and maintenance of the marketplace, logistics handling, payment processing, marketing, etc., are taken care of by Amazon India. In contrast, if you launch an eCommerce website for your business, you have to handle many challenging aspects related to marketing, logistics handling, and technology to succeed in the competitive eCommerce space.

To become a seller on Amazon India, you need to visit the Amazon India Seller Signup page and click on the "register now" button to start the registration process. During registration, you will be required to provide your Business Entity Name, Address, and Phone number.

The article highly recommends selling on Amazon India or any other online eCommerce portal through a Limited Liability Partnership (LLP), Private Limited Company, or One Person Company. These entities provide limited liability protection, which is important when selling online, as the promoter of the business could be open to litigation or liability from customers or vendors due to various issues.

To complete the Amazon India Partner registration process, you need to furnish the following bank account information of your business: Account Holder Name, Bank IFSC Code, Bank Account Number, and Account Type.

After enclosing the required information to Amazon India and completing the mandatory Amazon Partner Quiz, you can begin selling on Amazon India. Detailed information related to listing products and managing listings is available through the Amazon India Seller dashboard.

Yes, the article mentions that if you are not selling through a registered business entity (LLP or Company), you can enter the name of the Proprietor as the Business Entity Name during the Amazon India seller registration process.

The article states that Amazon India recently launched the #EmpoweredByHer campaign to promote the Amazon Partner program for women entrepreneurs. This campaign aims to increase the number of women sellers on the Amazon India marketplace.

According to the article, you need to provide the registered office address or address of the place of business during the Amazon India seller registration process.

Yes, the article mentions that if you would like to register a company for selling on Amazon India or require more information, you can visit IndiaFilings.com.