Renu Suresh

Expert

Published on: Jul 30, 2026

Crompton - Startup India Design Challenge

Crompton Greaves Consumer Electricals Ltd. has announced to launch its first-ever Startup India Design Challenge. In collaboration with

Start-Up India, this competition is curated for budding startups and entrepreneurs to identify innovative technologies and business ideas that will transform the future of the consumer electrical industry. The top 4 finalists of the competition will get the opportunity to co-create/co-innovate/engage with Crompton and build a tailor-made innovation that will advance their growth and accelerate their business to a new level potentially becoming a technology partner, mentor, or supplier to Crompton.

The objective of the Crompton - Startup India Design Challenge

The primary objective of this challenge is to find out the best solution from the

Indian startups for some of the prevalent challenges that Crompton Greaves Consumer Electricals Ltd listed out and is seeking solutions for. For the Challenge, Crompton is inviting technologists, inventors, and start-ups from the field of home appliances to develop products that have some breakthrough innovation and never before seen applications

Eligible Startup for Startup India Design Challenge

The following type of startups can apply for the Startup India Design Challenge:

Incubator
Individual
Ideation Stage Startup
Validation Stage Startup
Early Traction Startup
Scaling Stage Startup

Eligibility Criteria

Any Indian Startups, SMEs, Entrepreneurs, and academia can apply for the Challange
Employees of the Company, its Affiliates, distributors, appointed agency/entity holding the Challenge, their families, and immediate relatives are not eligible to participate in the program.
The Crompton - Startup India Design Challenge is valid for Indian nationals residing in India who are 21 years of age or above

Any of the following stages of the startup can apply for the Crompton - Startup India Design Challenge:

Any Indian Startups, SMEs, Entrepreneurs, and academia can apply for the Challenge
Employees of the Company, its Affiliates, distributors, appointed agency/entity holding the Challenge, their families, and immediate relatives are not eligible to participate in the program
Technology or innovation proof of concept (POC) is ready
Market Ready Product
The deployed solution which requires further scaling up
The product or technology should be tangible with the expected technology or Innovation
The patented technology will be preferred

Benefits Offered

The following benefits are offered to Crompton - Startup India Design Challenge:

Crompton - Startup India Design Challenge is a brilliant platform for startups to showcase their innovation while getting the opportunity for co-creation with Crompton Greaves Consumer Electricals Limited.
Top 4 startups will be selected for the collaboration and they will be getting an opportunity to build the tailor-made prototype for Crompton.
As an additional benefit, the selected companies will get the opportunity to become technology partners or suppliers to Crompton

Focus Area

Crompton - Startup India Design Challenge is looking to collaborate & work with startups in any of the following themes:

Advertising And Architecture Interior Design
Ar Vr (Augmented + Virtual Reality)
Automotive And Art & Photography
Animation And Computer Vision
Construction And Agriculture
Green Technology And Fashion
Food & Beverages
Design, Education, And Renewable Energy
Healthcare & Life Sciences
Internet Of Things And Marketing
Media & Entertainment
Retail, Sports And Social Impact
Social Network, Textiles & Apparel
Transportation & Storage
Logistics, Travel & Tourism
Safety, Passenger Experience, And Waste Management
Toys And Games

Themes for challenges

Energy efficiency
Convenience
Comfort
Sustainability
Health & Hygiene

Incentives Offered

Fiscal Incentives

Crompton is planning to onboard 4 start-ups through this program, the following fiscal incentives will be made available to each selected start-up.

Selected 4 start-ups will get 3 lakhs each as the cash grant for tailored prototype as per Crompton requirement
The total cash grant is 12 lakhs

Non-Fiscal Incentives

Crompton is planning to onboard 4 start-ups through this program, the following non-fiscal incentives will be made available to each selected start-up.

Opportunity to co-develop solutions with Crompton during the prototype development
Access to Crompton and eco partner LAB and facility
Access to Crompton experience and innovation Centre for testing and validation
Crompton subject matter expert (SME) mentoring for the industrializing
Support in customer discovery and product validation

TimeLine of Crompton Innovation Challenge

Application Start Date	24th January 2022
Application End Date	20th March 2022
Application Result Date	20th May 2022

Problem Statement

The Design Challenge is inviting Technologists, Inventors, and Startups from the field of home appliances to showcase their innovation and demonstrate their differentiated solutions in the areas of the following:

Energy Efficient motor technology

20-30% better energy-efficient motor technology for fan, pump, mixer grinder with marginal or no cost hike compared with existing motor

Instant heating or cooling

Instant heating or cooling the liquid faster than the existing product. That technology or product should be compact, lightweight & green technology.

Heating - 25-90 C
Cooling - 30-10 C

Achieve 3-5 C temperature difference while heating or cooling the room without refrigerant

Thermal management material or technology

Heat absorbing/ retention material help to reduce the temperature or maintain the temperature

Health benefit light

A light in the form of a lamp can provide some nutritional/health benefit to the user

Gadgets for personal productivity

A new product that can reduce user effort in day to day life

Product for kitchen appliance

A new product which will replace existing products/technology in Kitchen space in the aspect

Lower power consumption
Improve the nutritional value of food
Lightweight & compact
Assisting during food preparation for convenience & comfort ( dough making/ chopping/ cutting/ cooking) product

Biodegradable package material

Cost-effective biodegradable package solution

Crompton Design Challenge – Application Procedure

Crompton - Startup India Design Challenge would be organized in 3 phases.

Phase-1: Shortlisting of POCs and Solutions having strong potential
Phase-2: Selected 25 Startups will pitch product and business plan
Phase-3: Selected Startups will get the chance to work with Crompton

To apply for the Challenge, The applicant is required to access the official webpage of Startup India.
From the home page click on the Programs option and then select View all active programs.
By clicking on the Challenges from the new page, the list of active Challenges will be displayed. Click on the Crompton - Startup India Design Challenge, the link will redirect to a new page
Click on the apply now option; the Startup India login page will be displayed. The existing users of Startup India can log in to the portal to apply for the program.
New users need to register on the portal to get the user credential. By clicking on the register now option, the applicant can provide all mandatory details for registration.
The application form for National Innovation Challenge will be displayed:
Once the applications are submitted, an Offline review of applications will be done by Crompton leadership. Assessment Criteria/Selection parameters are as follows:
- Novelty/Patented concept or product or technology (50% Weightage)
- Feasibility for mass production (25% Weightage)
- Product or technology value proportion (25% Weightage)
The selected startups will be invited for one on one business pitch session with Crompton leadership to discuss collaboration opportunities in greater detail.
Once the final selection is over, Selected 4 Startups will get the chance to work with Crompton

Terms and conditions for Winner

Tax, if applicable, may be deducted at source from the award money The Gratification is not for sale or resale, non-transferable, non-refundable, and cannot be exchanged/redeemed for any other item. Further, apart from entitlement to the Gratification, the winner shall have no other rights or claim against the Company.

Back to Learn

Frequently Asked Questions

Common questions about Startup India Design Challenge for Consumer Electricals.

The Crompton - Startup India Design Challenge is an innovation competition launched by Crompton Greaves Consumer Electricals Ltd. in collaboration with Start-Up India. It aims to identify innovative technologies and business ideas that can transform the future of the consumer electrical industry. The top 4 finalists will have the opportunity to co-create, co-innovate, or engage with Crompton to build a tailored innovation that can advance their growth and potentially become a technology partner, mentor, or supplier to Crompton.

Any Indian startups, SMEs, entrepreneurs, and academia can apply for the Crompton - Startup India Design Challenge. However, employees of the company, its affiliates, distributors, the appointed agency/entity holding the challenge, their families, and immediate relatives are not eligible to participate. The challenge is open to Indian nationals residing in India who are 21 years of age or above.

The Crompton - Startup India Design Challenge is looking to collaborate and work with startups in various themes, including energy efficiency, convenience, comfort, sustainability, health & hygiene, advertising, architecture, interior design, AR/VR, automotive, art & photography, animation, computer vision, construction, agriculture, green technology, fashion, food & beverages, design, education, renewable energy, healthcare & life sciences, Internet of Things, marketing, media & entertainment, retail, sports, social impact, social network, textiles & apparel, transportation & storage logistics, travel & tourism, safety, passenger experience, waste management, toys, and games.

The selected 4 startups will receive fiscal incentives in the form of a cash grant of 3 lakhs each (totaling 12 lakhs) for developing a tailored prototype as per Crompton's requirements. Additionally, they will get non-fiscal incentives, including the opportunity to co-develop solutions with Crompton, access to Crompton's labs and facilities, access to Crompton's experience and innovation center, mentoring from subject matter experts, support in customer discovery, and product validation.

The application for the Crompton - Startup India Design Challenge started on January 24, 2022, and the deadline for submission is March 20, 2022. The application results will be announced on May 20, 2022.

The Crompton - Startup India Design Challenge invites solutions in the following areas: energy-efficient motor technology, instant heating or cooling technology, thermal management material or technology, health benefit light, gadgets for personal productivity, new products for kitchen appliances (lower power consumption, improved nutritional value, lightweight & compact, assisting during food preparation), and cost-effective biodegradable packaging solutions.

To apply for the Crompton - Startup India Design Challenge, interested startups need to access the official webpage of Startup India, navigate to the 'Programs' section, select 'View all active programs,' and click on the 'Crompton - Startup India Design Challenge.' Existing users can log in to the portal, while new users need to register to get user credentials. The application form will be displayed, which needs to be filled and submitted.

The selection criteria for the Crompton - Startup India Design Challenge include novelty/patented concept or product or technology (50% weightage), feasibility for mass production (25% weightage), and product or technology value proposition (25% weightage). An offline review of applications will be conducted by Crompton's leadership, and selected startups will be invited for a one-on-one business pitch session.

The article does not explicitly mention whether the selected startups can commercialize the solutions developed during the Crompton - Startup India Design Challenge. However, it states that the top 4 finalists will have the opportunity to co-create, co-innovate, or engage with Crompton, potentially becoming a technology partner, mentor, or supplier to Crompton. This suggests that the solutions developed may be integrated into Crompton's offerings or further collaborations.

The article mentions that the cash grant or gratification awarded to the winners is not for sale or resale, non-transferable, non-refundable, and cannot be exchanged or redeemed for any other item. Additionally, apart from entitlement to the gratification, the winners shall have no other rights or claims against the company. Applicable taxes may also be deducted at source from the award money.