Yamaha Dealership

Yamaha is one among the largest two-wheeler manufacturers in India. It is considered a reliable brand throughout the country and worldwide as well. The company's portfolio consists of a wide range of two-wheelers starting from segments such as the commuter motorcycles all the way to superbikes. Yamaha offers vehicles such as FZ-s, Fazer, YZF-R15 and YZF-R3 for the enthusiasts and Saluto RX, SZ-RR and Saluto for budget-conscious customers. Also, Yamaha offers superbikes such as YZF R1-M, YZF R1, VMax and the MT-09. In this article, we look at the eligibility and the requirements for starting a Yamaha

Dealership in detail.

Why Yamaha Dealership?

Yamaha, widely known for world-class products and services, established itself as a global brand for high-quality products and services. It made its foray into the Indian market in 1985 as a joint venture. The company's manufacturing plants are situated in Faridabad (Haryana), Surajpur (Uttar Pradesh), and Kanchipuram (Tamil Nadu). The infrastructure of these plants supports the production of two-wheelers and its parts for the domestic, as well as the overseas markets. It is highly customer-driven and has a country-wide network of over 2,200 customer touch-points that includes 500 dealers.

Dealership Support

Yamaha has designed various support groups to advise and guide new entrepreneurs in the business regarding the details of running a dealership. This training and support initiative includes providing knowledge of the brand, stock, and queries. The company also offers marketing support for local and regional advertising to help dealers launch their business in the market and gain immediate profits. The brand also ensures to provide help in selecting a site for the showrooms and includes field assistance as well. Proper training is given to all the crew members and technical workshop staff. It is also given to the sales team concerning product features, customer handling and sales process. The brand offers operational support for the dealership. Technical knowledge and administrative assistance are also offered to the dealer during the term of the agreement. Current IT systems will be a part of the dealership.

Dealership Details

Area Requirement

Yamaha service centre requires a lounge for the customers, a working area, a parking area for bikes, space for display bikes, an office and other related stock. To include all these facilities, the space should be a minimum area of 3000 – 4000 square feet.

Cost and investment

The cost of starting a Yamaha Dealership is based on the location of the centre. Apart from the variation in land value, the investment amount required to start a dealership will be from INR 50 Lakhs to 70 lakhs.

Note:- Yamaha has not directly released any information about the cost of a dealership, investment to be made, pay-back period and the likely Return on Investments etc. However, it is based on the market information provided by the existing Yamaha dealers.

Application Procedure for Yamaha Dealership

An interested applicant who wants to do business with Yamaha and hopes to become an entrepreneur can invest and apply for Yamaha Dealership. The following are the steps to apply for a Yamaha Dealership:

Step 1: Official Website

The applicant should log onto the official

Yamaha page.

Step 2: Franchise Registration

Select ‘Contact Us’ option which is available on the home page of the portal.

Step 3: Application Form

On the next page, choose "Become a Yamaha Dealer ” option. The application form for the dealership will open up on the screen.

Yamaha Online Dealership Application Form. 2

Step 4: Complete the Details and Submit

Fill up the online dealership application form with the required details and complete the registration.

For More Enquiries

A-3, Industrial Area, Noida-Dadri Road, Surajpur -201306 Distt. Gautam Budh Nagar (U.P.) India.

Phone : +91 120 2350695, 2350634, 6718210 Email: yes@yamaha-motor-india.com

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Frequently Asked Questions

Common questions about Yamaha Dealership.

According to the article, a Yamaha service center requires a minimum area of 3000 – 4000 square feet to accommodate facilities like a customer lounge, working area, parking space for bikes, display area for bikes, office space, and stock room.

The article mentions that the cost of starting a Yamaha Dealership can range from INR 50 Lakhs to 70 Lakhs, depending on the location of the center. This investment amount primarily covers the cost of land, infrastructure, and other setup expenses.

Yamaha offers comprehensive support to its dealers, including training and guidance on various aspects of running a dealership, such as brand knowledge, stock management, and query resolution. The company also provides marketing support for local and regional advertising, site selection assistance, training for staff and sales team, and operational and technical support throughout the dealership agreement term.

The article outlines the following steps to apply for a Yamaha Dealership: visit the official Yamaha website, select the "Contact Us" option, choose "Become a Yamaha Dealer," and fill out the online dealership application form with the required details.

By becoming a Yamaha Dealer, you can associate with a globally renowned brand known for its high-quality products and services. Additionally, you gain access to Yamaha's extensive support system, training resources, and established customer base, which can help you launch and grow your business successfully.

The article does not mention any specific location requirements for opening a Yamaha Dealership. However, the investment cost can vary based on the location, primarily due to differences in land values across different regions.

Yamaha provides comprehensive training to the dealership crew members, including technical workshop staff and the sales team. The training covers product features, customer handling, and sales processes to ensure that the dealership staff is well-equipped to provide excellent service and support to customers.

Yes, the article mentions that Yamaha's current IT systems will be a part of the dealership package, enabling dealers to leverage the company's technology infrastructure and tools for efficient operations.

The customer lounge is an essential component of a Yamaha Dealership, designed to provide a comfortable and welcoming space for customers while they wait for services or inquire about products. It enhances the overall customer experience and reflects Yamaha's commitment to customer satisfaction.

For further inquiries or clarifications regarding the Yamaha Dealership application process, the article provides contact details for Yamaha's office in Surajpur, Uttar Pradesh, India, including a phone number (+91 120 2350695, 2350634, 6718210) and an email address (yes@yamaha-motor-india.com).