Yamaha is one among the largest two-wheeler manufacturers in India. It is considered a reliable brand throughout the country and worldwide as well. The company’s portfolio consists of a wide range of two-wheelers starting from segments such as the commuter motorcycles all the way to superbikes. Yamaha offers vehicles such as FZ-s, Fazer, YZF-R15 and YZF-R3 for the enthusiasts and Saluto RX, SZ-RR and Saluto for budget-conscious customers. Also, Yamaha offers superbikes such as YZF R1-M, YZF R1, VMax and the MT-09. In this article, we look at the eligibility and the requirements for starting a Yamaha Dealership in detail.
Why Yamaha Dealership?
Yamaha, widely known for world-class products and services, established itself as a global brand for high-quality products and services. It made its foray into the Indian market in 1985 as a joint venture. The company’s manufacturing plants are situated in Faridabad (Haryana), Surajpur (Uttar Pradesh), and Kanchipuram (Tamil Nadu). The infrastructure of these plants supports the production of two-wheelers and its parts for the domestic, as well as the overseas markets. It is highly customer-driven and has a country-wide network of over 2,200 customer touch-points that includes 500 dealers.
Yamaha has designed various support groups to advise and guide new entrepreneurs in the business regarding the details of running a dealership. This training and support initiative includes providing knowledge of the brand, stock, and queries. The company also offers marketing support for local and regional advertising to help dealers launch their business in the market and gain immediate profits. The brand also ensures to provide help in selecting a site for the showrooms and includes field assistance as well.
Proper training is given to all the crew members and technical workshop staff. It is also given to the sales team concerning product features, customer handling and sales process. The brand offers operational support for the dealership. Technical knowledge and administrative assistance are also offered to the dealer during the term of the agreement. Current IT systems will be a part of the dealership.
Yamaha service centre requires a lounge for the customers, a working area, a parking area for bikes, space for display bikes, an office and other related stock. To include all these facilities, the space should be a minimum area of 3000 – 4000 square feet.
Cost and investment
The cost of starting a Yamaha Dealership is based on the location of the centre. Apart from the variation in land value, the investment amount required to start a dealership will be from INR 50 Lakhs to 70 lakhs.
Note:- Yamaha has not directly released any information about the cost of a dealership, investment to be made, pay-back period and the likely Return on Investments etc. However, it is based on the market information provided by the existing Yamaha dealers.
Application Procedure for Yamaha Dealership
An interested applicant who wants to do business with Yamaha and hopes to become an entrepreneur can invest and apply for Yamaha Dealership. The following are the steps to apply for a Yamaha Dealership:
Step 1: Official Website
The applicant should log onto the official Yamaha page.
Step 2: Franchise Registration
Select ‘Contact Us’ option which is available on the home page of the portal.
Step 3: Application Form
On the next page, choose “Become a Yamaha Dealer ” option. The application form for the dealership will open up on the screen.
Step 4: Complete the Details and Submit
Fill up the online dealership application form with the required details and complete the registration.
For More Enquiries
A-3, Industrial Area,
Distt. Gautam Budh Nagar (U.P.) India.
Phone : +91 120 2350695, 2350634, 6718210
Email: [email protected]