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What are the various types of Trademarks you can opt for various products?

What are the various types of Trademarks you can opt for various products?

As sectors vie for a legal monopoly on their unique ideas through mark registrations, we are seeing an increase in the number of products bearing the TM and ® marks. What do these symbols, on the other hand, imply? In this article, we’ll go over the many forms of trademarks available to businesses.

To determine the most appropriate and appropriate protection for a product, it is critical to distinguish between several forms of trademarks. Failure to do so will result in lawsuits and legal entanglements, as well as the cancellation of your trademark registration; in both situations, revenue will be lost. As a result, seeking advice from specialists in this field is a good investment.

The trademark symbol TM, as well as its version the ®, owe their popularity to well-known brands. Each brand, particularly multinational firms, places their trademarks on all of their customers’ products and services on the market. As a result, it’s safe to assume that trademarks have attained the level of global brand coverage. There are five different types of product trademarks. Descriptive, generic, fanciful, suggestive, or arbitrary marks are all possibilities. Furthermore, the fourth schedule of the Trademarks Rule 2002 classifies trademarks based on the nature of the goods in relation to the mark in question. There are 45 separate classes in which commodities and services are classified.

Although just a few people are aware of the trademark’s true meaning. The upward tendency combines trademark’s established familiarity, if not prominence, in our consciousness, as we see trademark everywhere, but there is a distinction to be made between knowing and seeing.

Classifying one of the numerous categories of product trademarks aids in determining which type to utilise in specific situations. It aids in the avoidance of errors. The classification not only prevents potential economic losses, but it also reveals the amount of protection.

There are five types of Trademark for products

Generic marks: It represents a product’s or seller’s standard descriptors. It might be everyday words like eat, watch, or drink. However, because these words are public domain, a restaurant, for example, cannot establish a trademark for the phrase restaurant. And rightly so, because it would result in an unjust monopoly over the whole food industry. Every other business in the area is at risk of being shut down. To qualify for a generic mark, a corporation must add another modification that is unique to its products.

Suggestive marks: The above-mentioned marks are more broad, more specific, and thus more protective; trademarks, on the other hand, require a commensurate level of ingenuity to qualify. Suggestive markings register terms that allude to the product’s features without necessarily connecting to it in a literal way. A major criterion in identifying a mark as suggestive is the consumer’s imagination. Netflix, for example, promotes its service line without explicitly stating that it is an internet streaming platform.

Descriptive marks: A descriptive mark is one that describes some of the qualities of the goods or services. Kind, quality, number, and other descriptive elements could be used. These words are not registrable since they are considered global language. Adding a signifier to clarify the product’s noteworthy quality, however, may qualify it for trademark protection.

Fanciful marks: It is the simplest to sign up. It merely requires a new word that has no current meaning for the general audience. Fanciful marks, while easier to post, require intelligent preparation as well. The organisation must examine how the target audience will react to the brand. It’s best to do some thorough study to see if it’s easy to remember, say, and spell. Companies must also examine their imaginative mark’s cultural implications if they want their trade to get good attributions.

Arbitrary marks: A random mark is used to extract phrases or words from the vernacular. These words, however, must be completely unrelated to the items they represent. The increased expense of advertising methods would be a source of concern. The goal should be to acculturate the audience to the new semantic association. Nonetheless, this should not discourage you, as achievement would bring substantial rewards. Take, for example, Apple, a brand named after a fruit. It sells electrical equipment as both luxury items and non-edible items. Apple’s success is due to a combination of marketing and cautious IP management.


To summarise, the symbols TM and ® have deeper connotations than just being brand symbols. They protect both customers and businesses from any wrongdoing by enforcing tight standards on what is and is not permissible. Knowing the criteria and amount of protection included in each type is critical for managing your IP portfolio for established and budding entrepreneurs alike.