Nokia is among the many popular brands in the competitive mobile phone market that still holds its charisma due to the reputation and loyalty attributed to it. Its product portfolio, which includes both mobile phones and smartphones, caters to the requirements of different consumer segments. In this article, we look at the requirements for starting a Nokia franchise in detail.
Nokia enjoys the tag of being among the most trusted brand in the mobile phone segment in India and the world over. Its range of mobile phones caters to buyers of all economic strata. Nokia has recently forayed into the sub-continents and boasts of more than 1,90,000 distribution outlets across various locales. In India, the brand has more than 650 Nokia priority dealers and nine ‘concept stores’ dedicated to providing a complete mobile experience to its customers. Its offices are located in almost all the major metro and tier 2 cities, namely New Delhi; Mumbai; Kolkata; Jaipur; Lucknow; Hyderabad; Pune; and Ahmadabad, while its R&D facilities are located at Hyderabad; Bangalore; and Mumbai.
Nokia requires investors to invest a sum of INR 10 laks-20 lakhs, in addition to a franchise cost of Rs. 10,000 to get started with a single unit franchise. The investment cost for a master/multi-unit franchise may go as high as Rs. 50 lakhs. The franchisees are not obligated to remit any royalty to the company. Estimates suggest that the franchisee could earn an ROI (Return on Investment) between 12-24%, with a likely payback period of 12-18 months. In addition to these costs, the parties need to invest in interiors, furnitures, and fixtures.
The franchise can be established in a property which is leased or owned by the investor. It requires a space of 250-400 square feet and can be located in malls or high street retail premises.
Though Nokia has not specified manpower requirements for all of its franchise options, it has stipulated that its priority dealership and concept stores must have at least five employees at its foundation.
Nokia offers the following training modules to its franchisees:
- Head-office guidance on the nuances of setting up the franchise unit.
- In-house training in classrooms and the respective franchises.
- Field assistance.
Note:- The franchise units will include all the latest IT systems.
Terms of Agreement
To be a partner of Nokia, the prospective partner must be willing to put pen-to-paper on a two year contract. The agreement is renewable after the expiry of this term.
For further details on franchise opportunities or any other queries, the reader may contact Nokia’s office. The details of the same are herewith provided for your reference:
Industrial Plot no. 243
Udyog Vihar, Phase 1,
Haryana – 122016
Tel. +91 124 4833000
Fax +91 124 4833099
Website : http://www.nokia.com/in-en/