‘Join the Beauty Revolution’
The beauty & wellness industry in India is amongst the few sectors, which is recession-free. Within the sector, salon segment is in a fast growing pace. The salon and beauty market has been growing year-on-year at 25-30% with a CAGR of 18.5%. Over the next few years, it is expected to grow at a CAGR of 25%. Women’s increased visits to salons compared to men, steered Ms.K.Veena to initiate Naturals, a hair and beauty salon. It has been a pioneer to promote unisex salon, despite its unfamiliarity in the Indian beauty and styling market. From 1 salon to over 600 salons across India, over 300 women have been empowered to become entrepreneurs in the past 17 years. Naturals offers an opportunity for women to pursue their passion through its franchisee networks. The operation under Naturals commenced in 2001. Franchising/Distribution operation commenced in 2006. In this article, we look at the requirements for starting a Naturals franchise.
Vision of Naturals
Naturals aims to encourage 1000 women entrepreneurs, open 3000 salons and generate about 50,000 job openings by 2020. Our dream is to create a homemaker free India.
It is effortless even for the first time entrepreneurs to start a Naturals Franchise. With the well-established brand, a Naturals salon can be set up with minimum advertising and marketing costs. Besides Naturals has its own image to become its franchise partner.
1) India’s Largest & Most Successful Salon & Spa Chain
2 Fastest Growing Chain (2017 Growth @ 4 Salons/Month)
3) Stands for Women Empowerment
4) High Brand Affinity
At Naturals, a franchisee is expected for the following.
- A franchisee should imply integrity in terms of Franchise Agreements.
- A franchisee should exhibit customer and people orientation.
- The franchisee must be able to invest long time.
- Any person desiring to be a franchisee should have the passion for the brand and the drive to achieve.
- The franchisee should be willing to be both owner and manager.
Anyone willing to be apart of Naturals in the Franchise opportunity, Click here. Fill the form and submit.
Naturals Unisex Salon
Caters to all categories of customers (All in one place)
The Naturals Lounge is a luxurious studio and spa, salon.
The Naturals W is a unique concept designed especially for women. These beauty salons cater specifically to women and woman professionals handle all services.
The Page 3 is a premium luxury salon and makeover studio that is in par with the international standards. Page 3 offers excellent skin care facilities, a tattoo studio and skin and hair therapies.
In terms of Investment:
|Salon Format||Salon Space (sq. ft)||Total Investment||Collateral free fee|
|Naturals Unisex||1200||50 Lakhs||30 Lakhs|
|Naturals Lounge||1800||70 Lakhs||40 Lakhs|
|Naturals W||800||30 Lakhs||20 Lakhs|
To be a part of the India’s leading salon chain, approximate investment required is 50-55 Lakhs. The franchise start-up fee is Rs.5 Lakhs. Marketing expenses accounts to Rs. 3Lakhs Recruitment and training fee is Rs. 1 Lakh. Annual fee will be fixed based on location and business potential. The Pay-back period will be 2.5 to 3 years. 50 % to collected while signing SUF and balance 50% to be collected on or before 10 days of salon launch.
Note: Total investment includes Franchise fee, training and Amp, recruitment fee, external and internal branding and collaterals, BTL activities, interior design and contractor cost, Desktop system which includes a printer and software, air conditioners, generator for the salon, all furniture and products. The investment does not include property rental advance payments.
Property details for Naturals
Any individual or a commercial building in a highly populated residential area or in a busy street is preferable to establish a Naturals Franchise outlet. Ground floor is preferred. First floor or second floor is opted only if there is a lift. The floor area required would be 1000 to 1500 sqft.
Range of Services
Naturals strives to ensure that every single person who is a part of it is genuine, friendly and embraces professionalism while extending its wide range of services.
- Hair Services
- Skin Care
- Bridal Make up
- Manicure/ Pedicure
- Spa Services
Benefits as Franchise Partner
- As franchise Partner, exclusive use of the Naturals brand is granted. This gives an advantage of reputation.
- You will be empowered with industry-specific knowledge and be an business expertise.
- With Naturals, you will gain in the long term investing in the marketing and branding. This will help you to achieve stability and also help develop your expansion plans.
- You only invest 20% of the total project cost when you are a Naturals franchise. In addition, Naturals has tied up with Indian Banks through which up to 75% loan is provided.
This Franchising Model assists the entrepreneur in many ways to make the best out of the opportunity. Assistance is provided in the following segments.
- Assistance is offered in choosing the site reducing the hassle in identifying the location.
- Salon design and layout
- Interior and fittings
- Recruiting and training staff
- Procuring furniture, products and equipments
- Successfully launching the salon
- Marketing, PR assistance for Business Generation
- Continuous operations Support
- IT & POS Billing
The entire process from finalizing the location to launching the salon takes approximately 45 to 60 days.
Understanding that continual training is prime to this business, Naturals Training Academy in Chennai has been established that offers multiple Diploma courses to upgrade the skills of our technicians. Franchisee training is provided in the Head Office or the Regional Office. During the training, detailed operating manuals for franchisees are issued. Business Development team and New Salon team from the Head Office offers assistance to the franchisee in opening the franchise through the process of identification of property, site development, manpower recruitment and training. In addition, support through field visits by Area Managers and Trainers to the salon are provided. Point of Sale software named LA-Salon and with a MIS system will be included in the franchise.
Note: Exclusive territorial rights are not given to a unit franchise.
Agreement and Term Details for Naturals
A standard franchise agreement is available and the franchise term extends for 5 years. The term is renewable every 4 years after first 5 years.
|South||Andaman And Nicobar Islands, Karnataka, Kerala, Lakshadweep, Tamil Nadu|
|East||Andhra Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Manipur, Meghalaya, Nagaland, Orissa, Telangana, Tripura, West Bengal|
|North||Chandigarh, Delhi, Haryana, Himachal Pradesh, Jammu And Kashmir, Punjab, Rajasthan, Uttar Pradesh, Uttarakhand|
|West||Dadra And Nagar Haveli, Daman And Diu, Goa, Gujarat|
For Franchise Enquiries
Contact: 9940338581 (South), 8709844957 (North)
Post by Marlin Priya
IndiaFilings is India's largest online compliance services platform dedicated to helping people start and grow their business, at an affordable cost. We were started in 2014 with the mission of making it easier for Entrepreneurs to start their business. We have since helped start and operate tens of thousands of businesses by offering a range of business services. Our aim is to help the entrepreneur on the legal and regulatory requirements, and be a partner throughout the business lifecycle, offering support at every stage to ensure the business remains compliant and continually growing.