Naturals Franchise

‘Join the Beauty Revolution’

The beauty & wellness industry in India is among the few sectors that remain recession-proof. The salon segment, in particular, is experiencing rapid growth. The salon and beauty market has been growing annually at 25-30%, with a CAGR of 18.5%. Over the next few years, it is expected to grow at a CAGR of 25%. Women's increased visits to salons compared to men led Ms. K. Veena to initiate Naturals, a unisex hair and beauty salon. Naturals has been a pioneer in promoting unisex salons, despite their unfamiliarity in the Indian beauty market. From one salon to over 600 salons across India, more than 300 women have been empowered to become entrepreneurs in the past 17 years. Naturals offers women the opportunity to pursue their passion through its franchise networks. Operations under Naturals commenced in 2001, with franchising and distribution operations beginning in 2006. In this article, we explore the requirements for starting a Naturals franchise.

Vision of Naturals

Naturals aims to encourage 1,000 women entrepreneurs, open 3,000 salons, and generate about 50,000 job openings by 2020. Our dream is to create a homemaker-free India.

Why Choose Naturals?

Starting a Naturals Franchise is effortless, even for first-time entrepreneurs. With our well-established brand, a Naturals salon can be set up with minimal advertising and marketing costs. The brand's established image provides significant support for franchise partners.

• India's Largest & Most Successful Salon & Spa Chain
• Fastest Growing Chain (2017 Growth @ 4 Salons/Month)
• A Commitment to Women Empowerment
• High Brand Affinity

Franchisee Expectations

At Naturals, we expect our franchisees to demonstrate the following qualities:

• Integrity in terms of Franchise Agreements
• Strong customer and people orientation
• Ability to make a long-term investment
• Passion for the brand and a drive to achieve
• Willingness to be both owner and manager

Becoming a Franchise Partner

If you are interested in becoming a part of Naturals through the Franchise opportunity, fill out the form and submit your Franchise Enquiry.

Naturals Portfolio

Caters to all categories of customers, a comprehensive beauty solution under one roof.

A luxurious studio and spa, providing an elevated salon experience.

Designed especially for women, with services provided by women professionals.

An upscale salon and makeover studio offering international standards in skin care, tattoo artistry, and hair therapies.

Investment and Financial Details

Becoming part of India's leading salon chain requires an approximate investment of 50-55 Lakhs. The franchise start-up fee is Rs. 5 Lakhs. An estimated Rs. 3 Lakhs accounts for marketing expenses. Recruitment and training fee stands at Rs. 1 Lakh. The annual fee will be determined based on location and business potential. The pay-back period generally ranges from 2.5 to 3 years, with half of the investment collected when signing and the remaining balance within 10 days of the salon launch.

Note: Total investment includes Franchise fee, required training and Amp, recruitment fee, external and internal branding, BTL activities, interior design and contracting costs, necessary equipment, and more. It does not include property rental advance payments.

Property Requirements for Naturals Franchise

Ideal locations for establishing a Naturals Franchise include high-population residential areas or busy streets. A ground floor setting is preferred, though floors with lift access are acceptable. The required area ranges from 1,000 to 1,500 square feet.

Service Offerings

Naturals ensures professionalism and warmth in providing a comprehensive range of services, which include:

• Hair Services
• Skin Care
• Bridal Makeup
• Manicure/Pedicure
• Reflexology
• Spa Services

Benefits of Being a Franchise Partner

• Exclusive use of the Naturals brand, boosting reputation.
• Gaining industry-specific knowledge and business expertise.
• Long-term benefits from marketing and branding investments, aiding in stability and expansion plans.
• Investment of only 20% of the total project cost while availing up to 75% loan through associations with Indian banks.

Comprehensive Assistance Provided

The Naturals franchising model provides extensive support to help entrepreneurs capitalize on opportunities:

• Assistance with site selection and finalization.
• Guidance on salon design, layout, and interior fittings.
• Recruitment and training of staff.
• Procurement of furniture, products, and equipment.
• Comprehensive marketing, PR assistance, and business generation support.
• Continuous operational support.
• IT, including POS billing support.

The full process from location finalization to salon launch typically takes 45 to 60 days.

Training Programs

Recognizing the importance of ongoing training, Naturals has established the Naturals Training Academy in Chennai, offering multiple diploma courses aimed at enhancing the skills of its technicians. Franchisee training is conducted at the Head Office or Regional Office, with detailed operating manuals provided. The Business Development team and New Salon team assist in opening the franchise by guiding property identification, site development, manpower recruitment, and training. Additionally, area managers and trainers provide support through salon visits. A specialized POS system named LA-Salon with MIS integration is also part of the franchise toolkit.

Note: Exclusive territorial rights are not provided to individual franchise units.

Agreement and Franchise Term Details

The standard franchise agreement has a term of 5 years, with the option to renew every 4 years post the initial term.

Target Expansion Locations

Contact for Franchise Enquiries

For franchise inquiries, contact: 9940338581 (South), 8709844957 (North)