Bennisha

Expert

Published on: Jul 30, 2026

Mahila E Haat

Mahila E Haat is an initiative for meeting the aspirations and needs of women entrepreneurs. It is an online marketing platform for women, where participants can display their products. The initiative applies to all women across the country as a part of 'Digital India' and '

Stand Up India' initiative. The platform has been established by the Ministry of Women and Child Development, Government of India under Rashtriya Mahila Kosh (RMK).

Mission of Mahila E Haat

Mahila E Haat acts as an initiating element to provide a web-based marketing platform to women entrepreneurs to directly sell their products to their buyers.

Features of Mahila E Haat

The major highlights of the scheme are as follows.

  • Provides an opportunity for women entrepreneurs to use technology to showcase products that are made/ manufactured/ sold by them.
  • Women can also showcase services that are provided by them reflecting creative potential.
  • E-Haat requires only the mobile number as the entire business of E-Haat can be handled through mobile by the producer.
  • For the facilitation of the buyer and seller, the product along with its photographs, description, cost and mobile number/ address of the producer would be displayed on the E-Haat portal.
  • The buyer has the option of approaching the seller physically, telephonically or through Email or other means as convenient to the seller. Therefore it is a direct interface between buyer and seller, to facilitate marketing of products of women entrepreneurs/ SHG.

Eligibility Criteria

  • The applicant has to be Indian women/ women SHG/ women-led enterprises.
  • The applicant has to above 18 years of age.
  • The goods and services transacted through this portal have to be legal.

Terms and Conditions

  • Both seller and buyers have to indemnify RMK from any or all acts of transgression.
  • Participants/ vendors have to display the products of good quality and have to be responsible for the quality of the products. RMK would not be responsible for this purpose. The participants/ vendors have to deal with every defect and deficiency that are related to the products and services, and RMK shall not be responsible for any defect and deficiency.
  • The participants/ vendors make sure the timely delivery of products/ services to the customer.
  • All products would be displayed for thirty days and would be re-exhibited after a break of thirty days.
  • RMK reserves all rights to select the products/ services that have to be listed on E-Haat. Once the selection is completed, the RMK informs the participants/ vendors upon which the participants/ vendors have to send acceptance letter and undertaking so that the products and services contacts gets displayed.
  • Participants/ vendors ensure that illegal or smuggled goods are not displayed or transacted by them nor any illegal services are conducted by them through the portal. Any breach in this account shall be the sole responsibility of the particulars/ vendors including legal action.
  • The participants/ vendors have to ensure that all legal formalities according to the law of the land are complied with for all overseas sales. 'The participants/ vendors make sure that all applicable taxes are paid and relevant laws/ rules and regulations are followed.
  • The terms and conditions including the eligibility criteria may be changed at any time at the sole discretion of RMK.
  • The participants/ vendors receive the payment directly from the buyer.
  • The participants/ vendors are required to maintain the transaction details that are made through the portal and have to send a quarterly report to RMK and must display the logo of Mahila E Haat on the packaging.
  • The participants/ vendors have to furnish an undertaking on stamp paper of minimum charges as applicable in their State.
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Frequently Asked Questions

Common questions about Mahila e.

Mahila e-Haat is an online marketing platform established by the Ministry of Women and Child Development, Government of India under Rashtriya Mahila Kosh (RMK). It provides a web-based platform for women entrepreneurs to directly sell their products and services to buyers.
Any Indian woman above the age of 18 years, women self-help groups (SHGs), or women-led enterprises can participate in Mahila e-Haat. The goods and services transacted through this portal must be legal.
On the Mahila e-Haat portal, participants can display their products along with photographs, descriptions, cost, and their mobile number/address. Buyers can then approach the seller directly through phone, email, or other convenient means, facilitating a direct interface between buyer and seller.
Participants/vendors must display products of good quality and are responsible for the quality of their products and services. They must ensure timely delivery, comply with all legal formalities, pay applicable taxes, and follow relevant laws and regulations.
All products are displayed on the portal for thirty days and can be re-exhibited after a break of thirty days.
RMK reserves the right to select the products/services to be listed on Mahila e-Haat. Once selected, participants/vendors must send an acceptance letter and undertaking, after which their products and services will be displayed.
Participants/vendors receive payments directly from the buyers. They are required to maintain transaction details and send a quarterly report to RMK.
Yes, participants/vendors must display the logo of Mahila e-Haat on the packaging of their products.
Yes, the terms and conditions, including the eligibility criteria, may be changed at any time at the sole discretion of RMK.
Participants/vendors must furnish an undertaking on a stamp paper of minimum charges as applicable in their respective states.