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MAARG Portal by Startup India

The MAARG Portal by Startup India is a one-stop mentorship platform to facilitate mentorship for startups across diverse sectors, functions, stages, geographies, and backgrounds. Startups can connect with academicians, industry experts, successful founders, seasoned investors, and others to get personalized advice on growth strategy, seek clarity, and get practical advice. The present article briefs the MAARG Portal by Startup India.

Objectives of MAARG Portal by Startup India

The primary objective of the MAARG Portal is listed as follows:

• To provide guidance and support to startups throughout their lifecycle
• To establish a formalized and structured platform that facilitates intelligent matchmaking between mentors and startups across varied sectors at a scale
• To establish an outcome-oriented mechanism that allows tracking of progress of the mentor-startup engagements

The benefit of the MAARG Portal by Startup India

• With this single platform, the startup can get a Mentorship, Advisory, Assistance, Resilience, and Growth portal.
• The portal is enabled to send multiple mentorship requests to several mentors at the same time.

Key Functions of the MAARG Program

The key function of the MAARG Program is listed as follows:

• AI engine to match relevant mentors and startups
• Track mentor and startup interactions to deliver impact
• Enable video calls and communication via the platform
• Mobile-friendly interface for ease of use
• Recognition and benefits of mentor contribution
• Facilitate ecosystem enablers to host custom programs
• Provide feedback, query, and grievance mechanism

Get a Mentor through MAARG Portal

All DPIIT-recognized startups, from all sectors and stages of the startup lifecycle, are eligible to apply for mentorship on the platform all year-round.

Eligible Startup

All DPIIT-recognized startups, from all sectors and stages of the startup lifecycle, are eligible to apply for mentorship on the platform all year-round.

Startup Reorganization by DPIIT

Under the Startup India initiative, eligible companies can get recognized as Startups by Department for Promotion of Industry and Internal Trade (DPIIT), in order to access a host of benefits from the Government of India.

The Benefits of Mentorship

The startup can Sustain and grow its business fundamentals and gain lifelong connections by tapping into the MAARG mentorship program.

• Get Targeted Guidance – Access to personalized advice from experts on setting up and scaling the business.
• Tap Into Mentor Experience – Gain from the depth of expertise and the networks of the mentor.
• Solve For Your Challenges – Understand the gaps and challenges in the business and seek solution ideas.
• Access Topic Specific Expertise – Join specific cohort programs or attend master classes for unique needs.

Procedure to Find a Mentor

Register on Portal

After registration and publishing of the profile, the MAARG Portal will match-make mentors and Startups using artificial intelligence based on sector, stage, and functional skillet.

Find a Match

Either party can send a connection request to a desired mentor/Startup or once the request is accepted, the mentorship can be started.

Multiple mentors can be assigned to a Startup and vice versa.

The portal is enabled to send multiple mentorship requests to several mentors at the same time. In case, any mentor is not responding to the request within 15 working days, the request will be pulled back and a new set of mentors will be suggested.

Request to Connect

Connect with a mentor matched by our portal or select your own mentors

Set Your Goals

Get guided at your own pace to set meetings and goals with each mentor

Manage Mentorship

Manage and track your mentorship journey by submitting reports and feedback

Duration of the Mentorship

The mentorship duration shall be mutually between the mentor and Startup for a definite time period.

Mode of Mentorship Program

The portal allows both formats for mentorship interactions and the same can be decided mutually between the parties. The virtual meetings can be scheduled and tracked automatically on the portal. Physical meetings can be scheduled using the portal and details can be entered manually after the interaction.

Fee for the mentorship

No, the mentorship offerings provided on the platform are completely pro bono.

Cohort-based program for startup

The startup can join a cohort program that meets the special needs. Cohort-based programs (CBP) will be hosted on the mentorship portal in collaboration with partners from the startup ecosystem. Partners such as industry associations, incubators, accelerators, academia, and various startup networks (for unicorns, successful startups, professionals, etc.), shall be able to host cohort-based, limited-duration mentorship programs on the portal.

The program may open a call for applications for relevant DPIIT-recognized startups and a cohort of startups may be selected.