Renu Suresh

Published on: Jun 24, 2026

Maarg Portal By Startup India

The Maarg Portal By Startup India is a one-stop mentorship platform to facilitate mentorship for

across diverse sectors, functions, stages, geographies, and backgrounds.

can connect with academicians, industry experts, successful founders, seasoned investors, and others to get personalized advice on growth strategy, seek clarity, and get practical advice. The present article briefs the

Objectives of Maarg Portal By Startup India

The primary objective of the MAARG Portal is listed as follows:

To provide guidance and support to startups throughout their lifecycle
To establish a formalized and structured platform that facilitates intelligent matchmaking between mentors and startups across varied sectors at a scale
To establish an outcome-oriented mechanism that allows tracking of progress of the mentor-startup engagements

The benefit of the Maarg Portal By Startup India

With this single platform, the startup can get a Mentorship, Advisory, Assistance, Resilience, and Growth portal.
The portal is enabled to send multiple mentorship requests to several mentors at the same time.

Key Functions of the MAARG Program

The key function of the MAARG Program is listed as follows:

AI engine to match relevant mentors and startups
Track mentor and startup interactions to deliver impact
Enable video calls and communication via the platform
Mobile-friendly interface for ease of use
Recognition and benefits of mentor contribution
Facilitate ecosystem enablers to host custom programs
Provide feedback, query, and grievance mechanism

Get a Mentor through MAARG Portal

All DPIIT-recognized startups, from all sectors and stages of the startup lifecycle, are eligible to apply for mentorship on the platform all year-round.

Eligible Startup

All DPIIT-recognized startups, from all sectors and stages of the startup lifecycle, are eligible to apply for mentorship on the platform all year-round.

Startup Reorganization by DPIIT

Under the Startup India initiative, eligible companies can get recognized as Startups by Department for Promotion of Industry and Internal Trade (DPIIT), in order to access a host of benefits from the Government of India.

The Benefits of Mentorship

The startup can Sustain and grow its business fundamentals and gain lifelong connections by tapping into the MAARG mentorship program.

Get Targeted Guidance - Access to personalized advice from experts on setting up and scaling the business.
Tap Into Mentor Experience - Gain from the depth of expertise and the networks of the mentor.
Solve For Your Challenges - Understand the gaps and challenges in the business and seek solution ideas.
Access Topic Specific Expertise - Join specific cohort programs or attend master classes for unique needs.

Procedure to Find a Mentor

Register on Portal

After registration and publishing of the profile, the MAARG Portal will match-make mentors and Startups using artificial intelligence based on sector, stage, and functional skillet.

Find a Match

Either party can send a connection request to a desired mentor/Startup or once the request is accepted, the mentorship can be started. Multiple mentors can be assigned to a Startup and vice versa. The portal is enabled to send multiple mentorship requests to several mentors at the same time. In case, any mentor is not responding to the request within 15 working days, the request will be pulled back and a new set of mentors will be suggested.

Request to Connect

Connect with a mentor matched by our portal or select your own mentors

Set Your Goals

Get guided at your own pace to set meetings and goals with each mentor

Manage Mentorship

Manage and track your mentorship journey by submitting reports and feedback

Duration of the Mentorship

The mentorship duration shall be mutually between the mentor and Startup for a definite time period.

Mode of Mentorship Program

The portal allows both formats for mentorship interactions and the same can be decided mutually between the parties. The virtual meetings can be scheduled and tracked automatically on the portal. Physical meetings can be scheduled using the portal and details can be entered manually after the interaction.

Fee for the mentorship

No, the mentorship offerings provided on the platform are completely pro bono.

Cohort-based program for startup

The startup can join a cohort program that meets the special needs. Cohort-based programs (CBP) will be hosted on the mentorship portal in collaboration with partners from the startup ecosystem. Partners such as industry associations, incubators, accelerators, academia, and various startup networks (for unicorns, successful startups, professionals, etc.), shall be able to host cohort-based, limited-duration mentorship programs on the portal. The program may open a call for applications for relevant DPIIT-recognized startups and a cohort of startups may be selected.

Back to Learn

Frequently Asked Questions

Common questions about MAARG Portal: Startup Mentorship and Growth in India.

The MAARG Portal by Startup India is a one-stop mentorship platform that facilitates mentorship for startups across diverse sectors, functions, stages, geographies, and backgrounds. It allows startups to connect with mentors such as academicians, industry experts, successful founders, and investors to seek personalized advice and guidance.

The MAARG Portal welcomes mentors from various backgrounds, including academicians, industry experts, successful founders, seasoned investors, and others with relevant experience and expertise. Mentors can offer guidance to startups based on their specific areas of knowledge and skills.

The MAARG Portal uses an AI engine to intelligently match relevant mentors and startups based on factors such as sector, stage, and functional skillset. Startups can also send connection requests to desired mentors, and vice versa, facilitating personalized matching.

No, the mentorship offerings provided on the MAARG Portal are completely pro bono (free of cost). Startups can access mentorship services without incurring any fees.

The MAARG Portal enables startups to manage and track their mentorship journey by submitting reports and feedback. This outcome-oriented mechanism allows monitoring the progress of mentor-startup engagements.

Yes, the MAARG Portal allows for multiple mentors to be assigned to a single startup. This enables startups to benefit from diverse perspectives and expertise across various areas of their business.

Under the Startup India initiative, eligible companies can get recognized as startups by the Department for Promotion of Industry and Internal Trade (DPIIT) to access a host of benefits from the Government of India, including the MAARG Portal.

Yes, the MAARG Portal facilitates cohort-based programs (CBPs) hosted in collaboration with partners from the startup ecosystem, such as industry associations, incubators, accelerators, and academia. These programs cater to specific needs of startups through targeted mentorship.

Yes, the MAARG Portal allows mentors and startups to communicate and schedule virtual meetings directly on the platform. Physical meetings can also be scheduled, and details can be entered manually after the interaction.

The MAARG Portal offers startups various benefits, including targeted guidance from experts, access to mentor experience and networks, solutions to business challenges, and topic-specific expertise through cohort programs or masterclasses. It helps startups sustain and grow their business fundamentals while gaining lifelong connections.