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Kumbhar Sashaktikaran Program – Gramodyog Vikas Yojana (GVY)

Kumbhar Sashaktikaran Program – Gramodyog Vikas Yojana (GVY)

Ministry of Micro Small and Medium Enterprises (MSME) issued the Operational Guidelines of Kumbhar Sashaktikaran Program (Pottery’ activities) vide a notification dated 09/16/2020. This pilot project is an initiative of the Khadi and Village Industries Commission (KVIC) for the empowerment of the potter’s community in the remotest of locations in the country. Under these pilot programs, beneficiaries will be provided skill training and modern pottery machines. The present article highlights the operational guidelines of The Pilot Projects of Pottery Activity Under mineral Based Industry (MBI) Vertical Of Gramodyog Vikas Yojana (GVY)

The objective of the Kumbhar Sashaktikaran Program

The objectives of the Kumbhar Sashaktikaran Programme are as follows-

  • To enhance the income of pottery artisans by providing skill development training and modern automated equipment
  • To provide skill-development training to Self Help Groups of pottery-artisans on focused products like garden pots, cooking-wears, khullad, water bottles, decorator products, and mural
  • To establish region-wise pilot projects of focused products
  • To enhance the production of pottery and to reduce the cost of production
  • To encourage the successful potter to set up his unit under the PMEGP scheme
  • To develop necessary market linkages by tying up with exports and large buying houses
  • To produce innovative new products and raw materials to create international scale pottery
  • Demonstrate international techniques/methods to artisans and train them accordingly.
  • To create international design capability in the pottery by linking them with appropriate design houses
  • To develop new small electric potter wheels.
  • To take the pottery industry on the journey from Pottery to Crockery and set up 10 clusters for the same.

Pottery Activity Under mineral Based Industry (MBI)

In India, KVIC will implement innovative pottery products through SHGs. In each state individual SHGs will be focused on the production of specialized pottery items:

Garden-pot, cooking ware, chappati Tawa, water bottle, utility and fancy products, khullad (use and throw products), crockery, dinner set, etc.

For enhancing the income of pottery artisan KVIC introduced three different types of pottery production and series of new innovative home scale technologies developed by the Centre of Excellence:

  • Wheel Pottery
  • Press Pottery
  • Jiggering

Target Group of Kumbhar Sashaktikaran Programme

The applicant who wants to take up pottery activity as self-employment under the Kumbhar Sashaktikaran Programme:

  • Traditional and others (non-traditional) pottery artisans
  • Rural Unemployed youth
  • Migrant Labour

Eligibility Criteria for Khadi Agarbatti Pilot Project

  • The age limit of the applicant should be between 18 years to 55 years
  • Self Help Group (SHG) is eligible for the scheme
  • The applicant should have Aadhaar Card, in case of non-availability of Aadhaar Card/Voters ID with photographs and Ration Cards

Features of the under Kumbhar Sashaktikaran Programme

The Kumbhar Sashaktikaran Programme under the Gramodyog Vikas Yojana (GVY) will address the following issues:

  • The scheme will provide permission to potters to obtain the clay from the ponds and other locations
  • GVY will provide development of all-weather baking facilities for potters
  • Dissemination of information about the benefits of pottery products
  • The scheme is providing direct market linkage
  • To set up Centre of Excellence for Terracotta products with KVIC’s Training and Demonstration Units, Skill Development Institutes, Mattikala Boards of different states related to Red Clay / Ceramics Technology

Nature of Assistance under Kumbhar Sashaktikaran Programme

The Nature of Assistance provided under the Kumbhar Sashaktikaran Programme is as follows:

  • Wheel Pottery Training Programme for traditional pottery artisans Press Pottery training program for pottery as well as non-pottery artisans
  • Jigger-Jolly training program for pottery as well as non-pottery artisans
  • Trainer’s training program for skilled traditional pottery artisans who want to work as Master Trainers
  • Assistance by providing pottery wheel, Clay Blunger, Granulator

Wheel Pottery Training Programme

Pottery activity carried out using traditional potter’s wheel comes under wheel pottery. Improved ball-bearing potter’s wheel has to be operated manually and it is replaced by Energy Efficient Electric Potter wheels

Wheel pottery training program will be conducted for a Self Help Group (SHG) and a group of traditional pottery artisans from 10 families. The training will be provided for 10 working days and will have 80% practical and 20% theory in the wheel pottery training program

The electric pottery wheel will be distributed to the 5 trained artisans of SHG with 10 to 20 members in an SHG. 1 clay blunger will be distributed for common use.

Total 20 candidates will be trained with 4 SHGs i.e. 5 candidates from each SHG

Jigger -Jolly training program

Pottery activity using Jigger-Jolly machines along with various types of POP models and molds. The training will be provided for 30 working days and will have 80% practical and 20% theory in the wheel pottery training program

Jigar jolly activity is a semi-industrial form of pottery. The duration of the training program for jigger-jolly will be 30 working days. After completion of the training 05 jigger jolly will be provided along with clay blunger, pug mill, gas kiln/updraft kiln(Gujarat Model), work shed to be commonly used by the group of the 05 families

Press Pottery training program

Pottery activity using press and dies i.e. toggle hand press machines, screw press machines, etc.

Press pottery is a semi-industrial form of a pottery activity. The training will be provided for 10 working days and will have 80% practical and 20% theory in the wheel pottery training program In one group of 05 members, 03 numbers of 4” toggle press, 02 numbers 5” toggle press with a set of 03 dies with each press will be provided. Along with this for clay processing, one blunger and one granulator machine will be provided to each SHG

Selection of Beneficiaries

Artisans will be selected by the State level committee of KVIC by conducting the awareness camp or through advertisements as per the annual target allocated for the Scheme. Sny individual artisan who wants to take pottery training may approach the concerned field office of KVIC. Preference will be provided to the entrepreneur who is trained in the related activity and profile. As per the scheme, a minimum of 50% preference will be provided to SCs/STs/Women candidates/BPL category.

The final selection of the beneficiaries will be done by a State level Committee to be constituted for the purpose.

Documents Required

To avail of the benefit of the Kumbhar Sashaktikaran Program, the applicant needs to submit the following documents:

  • Two photograph
  • Identity proof
  • Address proof i.e. Voter ID Card/Ration Card/Electricity Bill

Each artisan needs to sign an undertaking on Rs. 50/- stamp paper that they can’t sell the machine to any other artisan and if it is found that they are not using this machine then immediately KVIC will withdraw the machine from them & file an FIR after doing all necessary formalities, it will be issued to another needy artisan. The Format of the undertaking is enclosed here.


Application Procedure for Kumbhar Sashaktikaran Program

After the advertisement, the applicant (beneficiaries/SHGs) desirous of establishing the Pilot Projects, get training, or machines need to apply along with the project proposal to State/Divisional Directors of KVIC. Concerned State Office, KVIC can be contacted to know the further processing of the application.

Please click on the official link on the General guidelines of the Kumbhar Sashaktikaran Program – Gramodyog Vikas Yojana (GVY) for reference.