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Drunken Monkey Franchise - Eligibility & Investment - IndiaFilings

Drunken Monkey Franchise

Coffee houses or coffee shops are places where coffee-lovers find solace in. Genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee are what attracts people to such cafes. These places offer great food to go along with their signature coffee recipes that highlight their menu. In this article, we look at the procedure for starting a Drunken Monkey franchise. Drunken Monkey commenced in 2016, in the same year that it successfully started franchising and distributing.

Standout Feature

The cafe has over 170 smoothies for every palette and every mood ranging from Drunken Monkey's Classic and Epic to Magic options. Apart from this, the cafe has various natural fresh fruit shakes to cure hangovers. The fresh fruit smoothies and shakes are completely natural without the addition of any preservatives and sweetening ingredients. The cafe offers daily specials to its customers along with a wide range of choice in food.

Expansion Locations

The establishment has multi-units in Bangalore, Pune, Mumbai, Delhi, Chennai and is currently expanding to Hyderabad. Moreover, such multi-units will also be shortly opened in the following location across the country. Northern Regions - Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh Southern Regions - Kerala, Karnataka, Tamil Nadu, Andhra Pradesh Eastern Regions - Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha Western Regions - Gujarat, Rajasthan, Maharashtra, Goa Central Regions - Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand Union Territories - Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Once the franchise is established, a franchise can expect an ROI (Return On Investment) of 84%. The payback period of capital for a unit franchise can be made within a couple of years. Besides this, a franchise does not require additional investments to set up this cafe.

Property Details

A commercial floor area of 200-1000 square feet is required to set up this franchise. A preferred location would be the main roads or malls that have easy access to the public.

Training Details

There is a detailed operating manual available for all franchisees, with both onsite and offsite training locations. An expert from the Head Office would conduct field assistance for all franchisees to function in the unit. All the current IT systems will be included in the franchise.

Terms & Conditions

All franchises should have a standard franchise agreement for five years, with an option available for the franchise to renew the agreement.
BENNISHA THURAI C
Updated on: December 17th, 2019

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