Chaat Lounge Franchise

Amidst the soaring traffic and the scorching heat, it is a common sight to spot youngsters and corporate employees in groups on either side of a busy avenue. It is easy to come across in any Indian metropolitan city brimming with such sights. The term Chaat evokes a sense of awe among foodies regardless of their age or region. Born out of the street markets of Mumbai, an exhausting day is always seen accompanied by a plate of invigorating chaat that provides solace to fight the chaos of the day. Initially, these foods were first served in carts that were found easily on the pavement of any street hustling with vehicles. These stalls have created quite a unique culture that has people meeting up in groups for conversations over chaat. This tradition has led to the increase in the number of food carts and has gradually made its entry into restaurants. Chaat Lounge franchise has emerged as an exciting option for entrepreneurs to invest in. In this article, we look at the procedure for starting a Chaat Lounge franchise in detail.

Why Chaat Lounge?

Chaat Lounge franchise is one of the fastest growing food serving enterprises/ Quick Service Restaurants (QSR) in India, serving all kinds of chaat products under a single roof profiting a handsome turnover in the food industry. The Lounge takes credit for its exquisite taste and has been experimenting with every recipe to improve the flavour of the dishes. The franchise brings in the taste of their own spices and herbs that are considered to be the chief element in enhancing the quality of their food at large. To stay close to their roots, the ingredients that are used in these dishes are sourced directly, cleaned and ground with authentic Indian methods and then packaged in airtight containers at the Master Kitchen situated in Mumbai. These packages are then distributed to all the franchise stores across the nation. Therefore, every franchise around the country is capable of providing the best quality and taste to their customers.

Franchise Overview

Chaat Lounge is a part of ‘Om Ganeshaya Food and Beverages Private Limited, which has set a steady foothold in the food and beverage industry since 2005 and at present owns 9 F&B brands. This restaurant was established on 3rd November 2014, first opening its doors at Bilaspur and Chattisgarh.

Stand Out Features

The franchise follows a pure vegetarian concept that has various cuisines available at one stop. The restaurant has a distinctive infrastructure that gives a visual treat to its customers, providing a pleasant ambience. The franchise can easily be set up as it is 60% less in franchise fee, set up cost, royalty thus providing a better Return on Investment.

Franchise Benefits

The following are the benefits of the franchise.

Powerful Brand Association

A Chaat Lounge franchise is entitled to receive all privileges and awareness that it requires to develop the franchise brand.

Comprehensive Training

Various training sessions are held for all franchisees on a regular basis. An initial training session is conducted before opening a franchise store. A couple of months later, a training session is conducted again at the site until the contract period. The brand representatives are at your disposal for business reviews, market developments, and general business coordination.

Advertising and Marketing Programs

To promote the business, effective advertising and marketing programs are held to create maximum awareness to grab the customer’s attention.

New Products and Developments

The restaurant strives to bring in fresh food to its menus and at the same time reduces the cost and increases the operational strategy of the existing menu items.

Services Provided

The following services are provided to the franchises.

• Site selections and getting it approved.
• Complete Pre Opening Operations Planning.
• Professional interior layout designs.
• Designs and specification are executed only after proper planning.
• Franchises are assisted in recruiting staffs and in creating teams.
• Onsite training is provided for the entire team.
• Quality control measures are practiced and taught to the entire team.
• Inventory and vendor management are provided.
• The menu is planned and designed according to each city.
• Marketing plan designed for promotions and publicity.
• Daily reporting assistance is given to franchises.
• Additional requirements for menus like the local taste, input, cost, etc. are provided.

Franchise Requirements

• To establish a Chaat Lounge as an Express Outlet, in a mall counter or as an OTC, an area of 300 square feet – 1000 square feet is required.
• To establish a Chaat Lounge as a Restaurant, Dine Inn or as a Lounge model, an area of 700 square feet – 3500 square feet is required.

Investment Details

A sum of Rs. 10 Lakh – 20 Lakh has to be invested by the franchises. An amount of Rs. 15,00,000 has to be remitted as a brand fee and a sum of Rs. 4,50,000 has to be paid as a master/ brand fee with a royalty/ commission of 4%. The payback period of the unit franchise has to be made within a couple of years.

Preferred Premise of Establishment

The high Complexes, Domestic Airports, International Airports, near Railway Stations, at Railway Stations, Metro Stations, Opp. Colleges / Parks etc.

Expansion Locations

The franchise intends to reach out to a vast group of people and therefore plans to expand to the following places.

Northern Region – Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh

Southern Region – Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana

Western Region – Gujarat, Rajasthan, Maharashtra, Goa

Eastern Region – Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

Central Region – Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories – Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Chaat Lounge Franchise Application Procedure

The following steps have to follow to register as a franchise.

Step 1: Log on to the official website

The applicant has to log on the official website.

Step 2: Click on Contact Us

The applicant has to click on the ‘Contact Us’ option on the homepage.

Step 3: Enter the Details

The applicant has to enter the required details in the application form.

Step 4: Submit the Application

The applicant after entering the details has to click on the Send option.

Training Details

There is a  detailed operating manual available to all franchisees with an onsite training option. The franchisees will be guided by an expert from the Head Office on operating the franchise. All the current IT systems will be included in the franchise.

Terms of Agreement

All franchises should have a standard franchise agreement of seven years. However, the agreement can be renewed eventually.