AYURVEDIC, HERBAL & ORGANIC PRODUCTS
Cosmetics are products that are used on the face and body to improve an individuals skin tone. On the other hand, cosmetics industries use several chemicals in manufacturing their products so that the users can attain the benefits they look for. Several chemicals may give negative results along with bad side effects. To prevent this from happening, many customers have opted to go natural. However, obtaining these natural ingredients might be a tedious task, instead; customers prefer using herbal and ayurvedic brands. One such fancied brand is Biotique. This article gives an overview of Biotique Franchise.
Bio Veda Action Research company, formerly known as Biotique Private Limited was started by an influential entrepreneur Ms Vinita Jain in the year 1992. Biotique started its franchising and distribution from 2015. The brand entered into the cosmetic industry as a pioneer and today is the most desired ayurvedic brand in India.
Biotique reaches out to customers who seek natural beauty products that are effective enough to satisfy their requirements. The ingredients used in the products guarantees ‘naturally derived Ayurvedic beauty, advanced by scientific expertise’.
Stand out Feature
All boutique products are made of 100% preservative-free ingredients that are obtained from renewable sources. The sources have said to be cultivated, gathered, blended and manufactured in the foothills of the Himalayas. The manufactured products are not tested on animals, therefore, promoting an Eco-Friendly environment.
The franchisee benefits from the existing R&D campaigns and related market development initiatives that are taken up by the franchisor from time to time.
Biotique products are available in 40,000 multi-outlets brands and in more than 1000 shops. With its headquarters located in Delhi, the company provides its products to 300 hotel chains in India.
Bioveda Action Research Company provides constant support to its franchisees to monitor and manage the business to gain profits and simultaneously satisfying its customers. Biotique franchisor assists the franchisees in selecting the location for stores, to create layouts, designs, architecture, furniture, equipment and fit-outs. All franchisees will be trained by the franchisor on service operations; standard check up procedures, accounting and inventory control.
The franchisor plays an important role in stock supply, control checks on goods delivery, replenishment ordering and product range maintenance. Moreover, the franchisor appoints employees to build a communication bridge between the franchise and the franchisor.
The franchisor takes the leadership to promote the product by organising marketing/branding events at the national level by participating in expos, sponsoring events, tie-ups with publications, promoting through own website and social media, etc. Furthermore, the franchisor provides regular coverage at the national and regional level by centralising the brand building through print, outdoor, web, retails and through electronic media.
A sum of Rs. 10 lakh – 20 lakh has to be invested by a franchise. A fee remittance of Rs. 3 lakh has to be made as a franchise/brand fee to start this franchise.
Biotique plans to expand its services to a larger mass by opening different branches throughout the country.
Northern Region – Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal.
Southern Region – Kerala, Karnataka, Tamil Nadu.
Eastern Region – Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha.
Western Region – Gujarat, Rajasthan, Maharashtra, Goa.
Cental Region – Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand.
Union Territory – Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu.
The anticipated percentage for return on investment is 70%-80% and the payback period of capital for a unit franchise is usually within two years.
The franchise has to be set up in the ground floor with an area requirement of 200-500 square feet. Some of the preferred locations for the franchises are high street, malls and in an easily accessible neighbourhood.
Franchisees have to attend the training in the company centre and franchise centre which will be conducted by an expert from the Head Office to open the franchise. Detailed operating manuals will be provided for the franchisees. All the current IT systems will be included in the franchise.
Terms and Conditions
All franchises should have a standard franchise agreement for five years that can later be renewed by the franchise.