Rasna Buzz Franchise

The brand cherished by the households of the ’90s, Rasna, has conceptualized a mocktail bar, which it says is a revolutionary venue that is more than just a bar. The non-alcoholic outlet offers a truly welcoming, creative and nostalgic space where people of all backgrounds and walks of life can hang out, socialize and relax. The brand has also come up with an extensive beverage menu, with various regional delicacies. The first-of-its-kind kiosk bar concept specializes in mocktails and other lifestyle coffees and has been made livelier, thanks to the showmanship of shaking, stirring and flaring of drinks before the guests. This article seeks to guide the aspiring entrepreneur on getting started with this franchise model.

The Concept in Brief

The concept of mocktail bar will include new products apart from mocktails. Besides the parent product, it will have milkshakes, smoothies, and food items such as French fries, burgers, sandwiches, etc.

Catering to Consumer Needs

Rasna’s new business model is driven by millennials, but it has something for everyone. It aims at catering to the young and the old alike, with products suiting each of them. Some of them include tea varieties that suit older people, sugar-free offering for diabetic people or for those who prefer less sugar, fast-foods for the craving youth, and so and so forth.

The Rasna Advantage

Business choices don't come easy, considering the options available and the question of suitability. Here's why you could opt for this one.

• Authentic flavours
• Passionate brand
• Experienced management
• Healthier choice
• Strict operating standards
• The option of being an Area Developer/Unit Franchise

The Financials

Entrepreneurs who are willing to begin and operate this model may have to make an investment of INR 10 lakhs-INR 20 lakhs, along with a franchise/brand fee of INR 4 lakhs. A royalty deposit of 6% is mandated. The projected percentage of return on investment is 85%, and the likely payback period of capital for a unit franchise ranges between 1-2 years.

The Layout

The location of the establishment could preferably be high streets, malls, institutional parks, and corporate parks, given the potential for footfalls. The property must be commercial, measuring between 150-500 square feet.

Proposed Expansion

The following areas have been proposed for expansion, though applications are invited from all quarters:

North Zone

• Delhi
• Haryana
• Himachal Pradesh
• Jammu and Kashmir
• Punjab
• Uttaranchal
• Uttar Pradesh

South Zone

• Kerala
• Karnataka
• Tamil Nadu
• Andhra Pradesh
• Telangana

East Zone

• Assam
• Meghalaya
• Mizoram
• Tripura
• Arunachal Pradesh
• Manipur
• Nagaland
• West Bengal
• Sikkim
• Odisha

West Zone

• Gujarat
• Rajasthan
• Maharashtra
• Goa

Central Zone

• Chhattisgarh
• Madhya Pradesh
• Bihar
• Jharkhand

Union Territories

• Andaman and Nicobar Islands
• Pondicherry
• Chandigarh
• Lakshadweep
• Daman and Diu

Scope of Training

• To start with, the franchisees would be provided with a detailed operating manual to help them carry out their tasks.
• Expert guidance would be rendered from the Head Office in opening the franchise.
• Field assistance would be provided.
• Current IT systems would be included.

Pen-to-Paper

The franchisee must sign a standard agreement with the brand, valid for a span of five years. The agreement can be renewed after this period.

About the Author

SREERAM VISWANATH K
Post By IndiaFilings.

Updated on: December 17th, 2019